Gaming Content & Social Media Manager

We are seeking a creative and results-oriented Gaming Content & Social Media Manager to lead the promotion of our casual cricket game and expand its audience across various digital platforms. The successful candidate will be responsible for generating innovative content ideas, managing content creation and publishing schedules, and exploring new ways to engage and attract players. A strong understanding of social media trends, digital content creation, and a passion for cricket are essential for this role. Previous experience demonstrating measurable success in content performance is highly valued.

Key Responsibilities

- Develop creative content ideas and campaigns to promote the game effectively.
- Build and manage a daily/weekly content calendar across multiple social media and digital platforms.
- Create, coordinate, and publish engaging content, including short-form videos, graphics, memes, social posts, blog articles, community content, promotional materials, and other creative formats.
- Adapt content to suit different platforms, audiences, and formats to maximize engagement.
- Monitor social media, gaming, and cricket-related trends to identify new content opportunities.
- Experiment with various content formats, messaging, and creative concepts to enhance reach and engagement.
- Track content performance using data analytics and apply insights to improve future content strategies.
- Collaborate with the game/product team to translate new features, updates, events, and promotions into compelling content.
- Support the growth and maintenance of an active community around the game.
- Report on key content and social media performance metrics regularly.

Required Qualifications

- Proven experience in social media management, digital content creation, content marketing, gaming content, or a related field.
- Strong knowledge of social media platforms and current digital content trends.
- Demonstrated ability to consistently develop and execute creative content ideas.
- Experience producing or managing diverse digital content formats such as social posts, videos, graphics, and blogs.
- Excellent creative thinking skills with the ability to independently identify content opportunities.
- Proficiency with content creation tools for video, graphics, and other digital media.
- Analytical mindset with the ability to interpret content performance data and optimize results.
- Fluent in English, both written and spoken.
- Ability to work independently, meet deadlines, and maintain a consistent publishing schedule.
- Strong interest in gaming and digital entertainment.
- Genuine knowledge of and enthusiasm for cricket is highly preferred.
- Submission of a portfolio or examples of previous content work is mandatory, including details of the candidate’s role, platforms used, and measurable outcomes such as views, engagement, reach, follower growth, traffic, or conversions.

Preferred Qualifications and Benefits

- Experience promoting mobile, web, casual, sports, or gaming products.
- Familiarity with cricket and its online communities or audience.
- Proven track record of growing social media accounts or online communities from early stages.
- Experience managing both paid and organic social media campaigns.
- Skilled in using analytics tools to measure and report content performance.
- Basic graphic design and/or video editing capabilities.
- Experience collaborating with influencers, creators, or gaming communities.

This is a full-time, onsite position based in Lahore, offering the opportunity to work in a dynamic marketing environment focused on gaming and digital entertainment.