Gaming Content, & Social Media Manager

We are seeking a creative and results-oriented Gaming Content & Social Media Manager to lead the promotion of our casual cricket game and expand its audience across various digital platforms. This full-time, onsite role based in Lahore involves developing innovative content ideas, managing a consistent publishing schedule, and exploring new ways to engage and attract players. The ideal candidate will have a strong understanding of social media trends, enjoy content creation, and be able to demonstrate measurable success from previous work. A genuine passion for cricket and familiarity with the sport is highly desirable.

Key Responsibilities

- Develop creative content ideas and campaigns to effectively promote the game.
- Build and manage a daily or weekly content calendar across multiple social media and digital platforms.
- Create, coordinate, and publish engaging content including short-form videos, graphics, memes, social posts, blog articles, community content, promotional materials, and other creative formats designed to attract and engage players.
- Adapt content to suit different platforms, audiences, and formats.
- Monitor social media, gaming, and cricket-related trends to identify new opportunities for content.
- Experiment with various content formats, messaging, and creative concepts to enhance reach and engagement.
- Track content performance using data analytics and apply insights to improve future content.
- Collaborate with the game/product team to translate new features, updates, events, and promotions into engaging content.
- Support the growth and maintenance of an active player community around the game.
- Report on key content and social media performance metrics regularly.

Required Qualifications

- Proven experience in social media, digital content, content marketing, gaming content, or a related field.
- Strong knowledge of social media platforms and current digital content trends.
- Demonstrated ability to generate creative content ideas and execute them consistently.
- Experience managing diverse digital content types such as social media posts, videos, graphics, blogs, and other formats.
- Creative thinking skills with the ability to independently identify content opportunities.
- Proficiency with content creation tools for video, graphics, and other digital media.
- Analytical mindset capable of interpreting content performance data to optimize results.
- Excellent written and spoken English communication skills.
- Ability to work independently, meet deadlines, and maintain a consistent publishing schedule.
- Strong interest in gaming and digital entertainment.
- Genuine interest in and knowledge of cricket is highly preferred.

Applicants must provide a portfolio or examples of previous content work, clearly outlining their role, platforms used, and measurable outcomes such as views, engagement, reach, follower growth, traffic, or conversions.

Preferred Qualifications

- Experience promoting mobile, web, casual, sports, or gaming products.
- Familiarity with cricket and its online communities or audience.
- Proven track record of growing social media accounts or online communities from early stages.
- Experience managing both paid and organic social media campaigns.
- Competency in using analytics tools to measure and report on content performance.
- Basic skills in graphic design and/or video editing.
- Experience collaborating with influencers, creators, or gaming communities.

This role offers the opportunity to work in a dynamic environment where creativity and strategic thinking are valued, with the chance to significantly impact the growth and engagement of a popular casual cricket game.