General Manager – Global Growth

The General Manager – Global Growth will lead TCF’s global digital fundraising efforts, driving efficient revenue generation across multiple international markets including Pakistan, the US, UK, Canada, Europe, the Middle East, and Australia. This senior leadership role requires overseeing performance marketing, SEO, analytics, product development, and website operations. The ideal candidate will be a strategic thinker capable of aligning diverse senior stakeholders—from TCF’s executive leadership and Board to international country partners—behind a unified growth agenda.

Key Responsibilities

Strategy & Planning: Develop and own TCF’s global digital growth strategy across all markets. Drive revenue generation with direct accountability for key performance metrics such as ROAS, CAC:LTV, and ARPU. Translate fundraising targets into actionable annual growth plans, budgets, and quarterly priorities. Manage the global digital marketing budget, allocating resources based on return on investment. Identify and prioritize high-potential donor segments, geographies, and emerging markets.

Senior & Multi-Stakeholder Management: Serve as the primary spokesperson for global digital growth with senior management and the Board, presenting strategy, performance, and investment decisions. Build and maintain trusted relationships with international country partners, influencing priorities without direct authority. Navigate multiple stakeholders across markets, time zones, and cultures to build consensus and make informed trade-offs on budgets and priorities. Collaborate with internal teams such as finance, development, communications, and technology to align goals and optimize the donor experience. Represent TCF externally with senior partners including advertising platforms, agencies, banks, payment gateways, and institutional collaborators.

Performance Marketing: Lead paid acquisition campaigns across platforms including Meta, Google, TikTok, Reddit, LinkedIn, and Bing. Continuously improve ROAS and reduce acquisition costs through structured testing of audiences, creatives, bidding strategies, and budget allocation.

SEO & AEO: Drive organic growth through traditional search and AI answer engines to attract high-intent, low-cost donor traffic. Integrate organic and paid strategies into a cohesive acquisition funnel.

Analytics & Reporting: Own analytics, attribution, and reporting to provide leadership with a clear and trusted view of growth performance. Use funnel and donor data to identify inefficiencies, reduce drop-offs, and guide investment decisions.

Product: Manage the roadmap for TCF’s global donation platforms and fundraising products. Enhance conversion rates and donor lifetime value by optimizing the donor journey from landing pages through payment gateways.

Website Operations: Oversee global website performance, content, user experience, and conversion rate optimization. Ensure websites are fast, localized, and optimized for conversion with reliable payment experiences across all markets.

Team Leadership & Innovation: Lead and develop a multidisciplinary team covering performance marketing, SEO, analytics, product, and website operations. Maintain a disciplined cycle of testing, review, and reporting. Explore new channels, markets, and partnerships while staying current on emerging platforms and AI tools.

Required Qualifications

A Bachelor’s degree in Marketing, Business, or a related field is required, with a Master’s degree or MBA preferred. Candidates must have 8 to 10 years of experience in growth or performance marketing for B2C businesses, including senior leadership of multi-market or international growth initiatives. Proven experience in senior stakeholder management is essential.

Preferred Qualifications and Benefits

Exceptional skills in senior stakeholder management with a track record of influencing boards, C-suite executives, and partners across diverse geographies are highly valued. Strong strategic thinking abilities to convert organizational goals into actionable growth strategies and operating plans are critical. Hands-on expertise in performance marketing, SEO/AEO, analytics, product management, and website operations is expected. A deep understanding of key metrics such as ROAS, CAC:LTV, ARPU, attribution models, and conversion rate optimization is important. Experience managing large digital marketing budgets and cross-functional teams is preferred. Familiarity with donation platforms and CRM tools like Salesforce is a plus. Excellent communication, analytical, and leadership skills are essential for success in this role.