General Manager – Operations & Growth

Kinetic Kube, a multidisciplinary digital agency located in Gulberg, Lahore, is looking for an experienced General Manager – Operations & Growth to join its senior leadership team. Reporting directly to the CEO & Founder, this full-time, on-site position requires a proactive leader with 5 to 8+ years of relevant experience to oversee daily business operations across multiple departments. The successful candidate will serve as the CEO’s trusted second-in-command, driving operational excellence, client success, marketing oversight, project delivery, and business growth. This role demands strong ownership, commercial insight, and the ability to manage diverse teams within a fast-paced agency environment.

Key Responsibilities

Operations & Leadership: Oversee daily execution across departments by setting clear priorities, ensuring accountability, and meeting deadlines. Conduct operational reviews, identify risks, optimize workflows, and independently resolve issues to maintain high execution standards.

Client Success & Senior Account Oversight: Maintain oversight of key accounts, participate in client meetings, build strong relationships with decision-makers, and proactively address client concerns. Support upselling efforts and prevent scope creep while providing senior-level guidance without micromanaging routine communications.

Creative & Marketing Oversight: Collaborate with creative and marketing leads to review campaigns, content calendars, and deliverables. Challenge weak concepts, ensure alignment with client goals, and contribute strategic insights to deliver high-quality, commercially viable work.

Performance Marketing Oversight: Evaluate digital marketing campaigns by analyzing key metrics such as ROAS, CAC, CPL, CPA, and CTR. Review campaign performance, question recommendations, and coordinate improvements without needing hands-on platform management.

Business Development & Growth: Lead business development initiatives by managing pipelines, assessing lead quality, participating in sales meetings, and pitching services when necessary. Develop strategic partnerships and build a predictable sales pipeline both locally and internationally.

Local & International Growth Channels: Manage multiple growth channels including LinkedIn, Upwork, Fiverr, direct outreach, and referrals. Ensure company profiles and portfolios are up to date, assign ownership for underutilized channels, and convert completed projects into case studies.

Technology & Digital Project Oversight: Provide senior-level oversight of digital projects, maintaining visibility on milestones, scope, and deadlines. Act as a liaison between clients and technology teams, identify risks early, and support strategic initiatives without requiring coding expertise.

Project & Resource Management: Ensure clear ownership and deadlines for deliverables, monitor progress, resolve blockers, and enhance project management discipline across teams.

People Leadership: Manage functional leads, address underperformance, coach teams, recommend training, and collaborate with HR on recruitment and performance management.

Commercial Awareness: Understand project budgets, retainers, scope, profitability, and financial impacts to support operational decisions alongside the company accountant.

CEO Office & Executive Leadership: Translate CEO priorities into actionable plans, provide consolidated business visibility, resolve issues independently, and escalate only critical matters to allow the CEO to focus on strategic growth.

Required Qualifications

- 5 to 8+ years of professional experience in digital marketing, agency operations, client servicing, project management, or related digital services.
- Proven leadership or management experience overseeing multiple clients and projects.
- Strong understanding of digital marketing disciplines including social media, creative strategy, performance marketing, SEO, and analytics.
- Experience managing teams or functional leads and engaging with senior clients and decision-makers.
- Exposure to business development and professional services sales.
- Excellent spoken and written English communication skills with strong presentation and negotiation abilities.
- Ability to work full-time on-site in Gulberg, Lahore, and attend client meetings or shoots as needed.

Preferred Qualifications and Benefits

- Agency experience in digital, marketing, creative, software, e-commerce, or integrated environments is highly preferred.
- Familiarity with technology platforms such as Shopify, WordPress, SaaS, AI & Automation, and software development lifecycle is advantageous.
- Competitive compensation package with potential commissions for personally closed new business.
- Opportunities for career growth into broader executive leadership roles.
- The chance to shape an organization focused on accountability, improved client oversight, and efficient project delivery, enabling the CEO to concentrate on strategic initiatives.

Kinetic Kube encourages qualified female professionals to apply and seeks a leader who embraces ownership, accountability, and proactive problem-solving to drive the company’s continued success.