General Manager, Pakistan Operations

BridgeNatix is looking for a General Manager to lead its Pakistan operations based in Lahore. This full-time, on-site leadership position reports directly to the Founder and offers a unique opportunity to build and scale BridgeNatix as a multi-client agency. The successful candidate will oversee technology, marketing, sales, and financial functions to ensure exceptional service delivery across a growing portfolio of UK and international brands, beginning with BLANC, a luxury garment-care group in London. This role requires entrepreneurial ownership, cross-functional expertise, and a hands-on approach to drive business growth and operational excellence.

Key Responsibilities

Technology & Delivery: Take full ownership of the technical roadmap, including website development and infrastructure for all clients. Independently make informed build-versus-fix decisions to uphold high-quality standards.

Marketing & Growth: Develop and implement marketing strategies that include SEO, paid campaigns, and content creation. Focus on driving measurable client performance improvements rather than just generating activity.

Sales & Client Relationships: Serve as the primary BridgeNatix representative to clients. Proactively identify potential risks in client relationships and contribute to business development by securing new opportunities without relying solely on the Founder.

Financial Acumen: Manage the Pakistan profit and loss statement with discipline, maintain cash flow awareness, and accurately assess the cost-to-serve versus client revenue for each account.

Entrepreneurial Ownership: Build BridgeNatix as a standalone business entity, ensuring consistent service quality across all brands and protecting the agency’s reputation.

Day-to-Day Management: Maintain a daily presence in the Lahore office with significant overlap during UK business hours. Engage regularly with each functional team to monitor progress and resolve issues promptly.

Reporting & Decision-Making: Provide a consolidated weekly written report summarizing business outcomes across all functions before the weekly call with the Founder. Operate within a clearly defined decision-making framework to minimize bottlenecks.

Required Qualifications

Proven entrepreneurial mindset with experience running or significantly growing a business, team, or P&L independently.

Cross-functional expertise in technology, marketing, and sales, with the ability to evaluate technical work, assess marketing effectiveness, and confidently engage clients.

Strong financial literacy, comfortable managing P&L statements and understanding margin and cost dynamics without external oversight.

Demonstrated track record of delivering projects on time, with concrete examples available for discussion.

Fluent in written and spoken English, capable of representing the business directly to UK clients.

Based in or willing to relocate to Lahore, available full-time with no conflicting commitments.

Preferred Qualifications and Benefits

Competitive full-time salary aligned with senior operations or general manager roles in Lahore’s digital and marketing sectors, with a performance review after 90 days.

Clear, written employment terms established before the start date, including salary, reporting lines, and decision-making authority.

Opportunity for salary growth, performance-linked bonuses, or equity participation once the initial client (BLANC) is stable and the portfolio expands.

Structured recruitment process involving an initial screening followed by a practical working session focused on a real BridgeNatix client scenario.

This role presents a compelling opportunity to lead a high-growth agency with direct influence on its strategic direction and operational success. The General Manager will play a critical role in shaping BridgeNatix’s future as a trusted partner for multiple international brands.