Senior SEO Specialist

GenZ Talent Pvt Ltd is seeking a highly experienced Senior SEO Specialist to lead and own the organic growth strategy for a Germany-based B2B e-commerce company. This role focuses on the optimization and visibility of a large product catalog specializing in IT infrastructure, networking, servers, and related technology products across Germany and Europe. The ideal candidate has a strong background in developing scalable SEO strategies that deliver measurable commercial results. They will be responsible for setting priorities, building roadmaps, directing technical SEO efforts, and collaborating with international stakeholders. This senior position requires ownership, strategic thinking, and the ability to manage a dedicated SEO team of 2 persons. In this hybrid role based in Lahore, the Senior SEO Specialist drives growth by enhancing product visibility, improving site structure, and leading cross-functional initiatives involving e-commerce, development, content, and marketing teams. The candidate must possess deep experience with technical SEO, keyword research, competitor analysis, and international SEO, particularly within the German and European markets. They are expected to work hands-on with SEO tools and data, diagnose complex issues, and translate SEO insights into actionable business decisions, ensuring sustainable organic growth aligned with commercial objectives.
Responsibilities

• Take full ownership of the company's organic search strategy, aligning SEO goals with commercial and e-commerce objectives.
• Develop, implement, and continuously refine a clear SEO roadmap prioritizing opportunities based on business potential, search demand, competition, and expected ROI.
• Design a scalable SEO growth engine tailored for a large and evolving product catalog, prioritizing product categories, manufacturers, and long-tail search opportunities.
• Lead all technical SEO initiatives, addressing issues related to crawlability, indexation, site architecture, faceted navigation, URL structures, canonicalization, duplicate content, pagination, internal linking, XML sitemaps, robots.txt, redirects, JavaScript rendering, Core Web Vitals, page speed, structured data, product schema, breadcrumbs, and mobile SEO requirements.
• Shape the website's SEO architecture and information hierarchy, including product taxonomy, category and manufacturer structures, internal linking, landing pages, and SEO-friendly URL strategies for improved search engine comprehension and customer navigation.
• Perform advanced keyword and market opportunity analysis across product names, manufacturers, part numbers, SKUs, technical specs, compatibility, alternatives, and commercial intent searches to construct a comprehensive search demand framework.
• Develop scalable frameworks to optimize thousands of product and category pages, set SEO standards, identify and manage underperforming pages, resolve cannibalization, and improve internal linking based on search behavior and SERP competition.
• Lead SEO efforts targeting the German and broader European markets, including localized keyword strategies, competitor evaluations, content localization, international site architecture, and market-specific SEO adaptations.
• Establish and maintain a systematic competitor intelligence process analyzing competitor keywords, product and category rankings, content, backlink profiles, site architecture, and SERP presence to inform actionable growth strategies.
• Guide the strategic SEO direction of content development to build topical authority on product education, buying guides, technical comparisons, compatibility, replacement products, and relevant IT infrastructure topics.
• Develop and execute a high-quality off-page SEO and digital PR strategy involving technology publications, industry communities, strategic partnerships, and authoritative editorial placements focused on trust and sustainable growth.
• Design and own measurement frameworks to monitor SEO performance metrics such as organic traffic, revenue, transactions, enquiries, keyword visibility, CTR, conversion rates, and revenue attribution by landing page and keyword/category.
• Utilize a wide array of SEO and analytics tools including Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, Google Merchant Center, and Looker Studio to analyze large datasets and generate clear business insights.
• Collaborate closely with e-commerce, development, content, product, marketing teams, and international management to translate SEO requirements into actionable priorities and lead cross-functional SEO initiatives to completion.
• Lead, mentor, and manage a team of two SEO professionals, providing guidance to ensure alignment with strategic objectives, quality standards, and timely execution.