Posted Apr 17, 2022 17 views
Marketing Expert Needed:
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channels
Job brief
If you live and breathe marketing, we need to talk.
We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Trends / Analytics)
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Bachelors / Masters degree in Marketing or related field
Job Details
GerMedUSAIT
GerMedUSAIT is a full-service support, web design, web creation, UX and branding and digital marketing organization. Our innovative team of talented people will work to solve your problems and build for you and your clients a world-class product, rank well in the search engines, and turn customers to visitors. Thanks to our systematic approach, established over many years, our web design style is essential from many organizations, utilizing a team of innovative designers and professional Internet marketers to create clean websites with futuristic UX, developed with success in mind to ensure that your company or brand exceeds your goals digitally. If you are in the marketplace to design a new website, want to update your current website, want to add or develop your e-commerce shopping cart, build or expand your digital marketing, build or operate your social media brand, our experts will consult you, organize and implement the right strategy superbly, at a cost that may intrigue you. We also facilitate market your business online effectively, incorporating our many years of digital marketing experience to develop and customize your search engine-friendly website and advertise it through paid media or organic SEO, local SEO or social media marketing strategies.
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