PPC & Digital MARKETING EXPERT

Godunia seeks a highly experienced PPC and Digital Marketing Expert to manage and scale digital campaigns for a UAE-based travel business. The ideal candidate has over three years of hands-on experience in pay-per-click advertising with a strong ability to independently plan, launch, optimize, and scale campaigns. This role focuses heavily on Google Ads and Meta Ads across multiple formats including Search, Performance Max, Display, and Remarketing. The expert must demonstrate advanced skills in conversion tracking, audience targeting, and campaign budget management to drive efficient lead generation and achieve strong return on ad spend and cost per lead control. This role does not include managing a team, but requires strong analytical and problem-solving skills to conduct keyword research, competitor analysis, and implement landing page and conversion optimizations. Expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), and SEO knowledge will be critical to enhance campaign performance. The successful candidate works closely with stakeholders to deliver detailed performance reporting and continuous campaign improvements to meet business objectives.
Responsibilities

Plan, launch, and manage high-budget Google Ads campaigns including Search, Performance Max, Display, and Remarketing to maximize lead generation.
Develop and execute Meta Ads strategies to reach targeted audiences effectively across multiple platforms.
Conduct comprehensive keyword research and competitor analysis to inform campaign targeting and bidding strategies.
Implement A/B testing for ad copy, landing pages, and audience segments to optimize conversion rates and campaign performance.
Manage campaign budgets efficiently to ensure maximum return on advertising spend (ROAS) and cost per lead (CPL) control.
Set up and maintain accurate conversion tracking using GA4, GTM, and other relevant tools to monitor campaign results.
Analyze campaign data regularly to identify trends, insights, and areas for improvement.
Optimize landing pages and user experience to increase campaign conversion rates and reduce bounce rates.
Prepare detailed performance reports and provide actionable recommendations to senior management and stakeholders.
Stay up to date with the latest trends and best practices in digital marketing, PPC advertising, and SEO techniques to maintain competitive advantages.
Conduct audience segmentation and targeting to improve reach and personalization of marketing messages.
Collaborate with the internal team to align digital marketing efforts with overall business goals and marketing strategies.