GoHighLevel (GHL) CRM & Automation Specialist

We are looking for a skilled GoHighLevel (GHL) CRM & Automation Specialist to take charge of designing, managing, and optimizing our CRM system, sales pipelines, lead follow-ups, and internal task workflows. The ideal candidate will develop a proactive CRM environment that automatically guides team members on their responsibilities, timing, and prioritization of leads or clients. This ensures that no active lead or client is left without an assigned owner, next action, or follow-up date, ultimately improving efficiency and client engagement.

Key Responsibilities
Build and manage GHL pipelines, opportunities, contacts, tags, custom fields, and lead sources to maintain organized data flow. Develop sophisticated workflows using triggers, actions, If/Else conditions, wait steps, goals, and exit criteria to automate processes effectively. Create automated tasks, reminders, internal notifications, and escalation procedures for managers to ensure timely follow-ups. Implement automatic lead assignment through round-robin or rule-based distribution to evenly allocate leads. Design immediate lead-response workflows alongside long-term nurturing sequences. Construct multi-channel follow-up campaigns that include email, SMS, calls, voicemail, WhatsApp, and appointment reminders. Develop workflows targeting stale opportunities to re-engage leads that have stalled. Set up reminders for pending calls, meetings, showings, proposals, documents, payments, and client updates to maintain momentum. Configure appointment workflows covering confirmations, reminders, cancellations, rescheduling, and no-shows to reduce no-shows and improve scheduling efficiency. Build forms, surveys, calendars, funnels, landing pages, and chat widgets to enhance lead capture and engagement. Integrate various lead sources to ensure every new lead is routed correctly through pipelines and automations. Connect GHL with external platforms such as Zapier, Make, Google Sheets, Slack, Facebook, and Google for seamless data flow. Work with APIs, inbound/outbound webhooks, JSON, and other external applications to enable robust integrations. Manage domain settings, DNS records, email services, phone numbers, calendars, and user permissions to maintain system integrity. Monitor and optimize email and SMS deliverability, including SPF, DKIM, DMARC, opt-outs, and compliance with messaging regulations. Handle CRM data import, export, cleaning, mapping, and organization to ensure data accuracy. Create management dashboards and generate performance reports for informed decision-making. Troubleshoot workflow errors, broken integrations, duplicate contacts, and incorrect data entries promptly. Develop reusable snapshots, templates, and standardized account configurations to streamline future setups. Document all workflows, integrations, naming conventions, and CRM procedures thoroughly. Train team members on proper CRM usage and provide ongoing technical support to maximize system adoption.

Required Qualifications
A minimum of two years’ hands-on experience with GoHighLevel is essential. Advanced expertise in GHL workflows, CRM management, pipelines, calendars, conversations, and reporting tools is required. Strong command of workflow triggers, actions, conditions, delays, goals, and automation logic is necessary. Proven experience with email, SMS, calls, appointments, forms, surveys, funnels, and landing pages within GHL is expected. Familiarity with Zapier, Make, webhooks, and API integrations is important. A solid understanding of lead management, sales processes, and customer journey mapping is required. Ability to test, debug, optimize, and document complex automation systems is critical. Knowledge of email and SMS deliverability standards and compliance requirements is necessary. Excellent organizational, problem-solving, and communication skills are essential. Capability to train and support non-technical team members effectively is required. Submission of a portfolio or examples of previous GHL projects is mandatory.

Preferred Qualifications and Benefits
Experience working with real estate, rental listings, or appointment-based businesses is highly desirable. Familiarity with AI chatbots, conversational AI, voice AI, and automated lead qualification techniques is a plus. Experience managing multiple GHL sub-accounts is advantageous. Basic knowledge of HTML, CSS, JavaScript, JSON, DNS, and REST APIs is preferred. The position offers a competitive monthly salary ranging from Rs75,000 to Rs90,000. Please note, this role requires in-person attendance at the designated location.

This opportunity is ideal for a GoHighLevel expert eager to streamline CRM operations and drive business growth through automation and advanced workflow design.