Digital Marketing & SEO Specialist

Gold Star is seeking a skilled Digital Marketing & SEO Specialist to join our dynamic marketing team. This role requires managing a small team of two, driving the digital marketing strategy, and optimizing search engine performance to enhance our online presence. The ideal candidate demonstrates proven experience in digital marketing and SEO, possesses strong knowledge of Google ranking factors, and applies SEO best practices effectively to boost website traffic and conversion rates. The specialist oversees the planning, implementation, and optimization of digital marketing campaigns while analyzing data to improve outcomes continually. Working closely with cross-functional teams, the specialist uses tools like Google Analytics, Google Ads, SEMrush, and Ahrefs to monitor key performance metrics and identify opportunities for growth. Flexibility in working hours and the ability to work independently with clear communication skills and fluency in English are essential for success in this role.
Responsibilities

Lead and manage a team of two digital marketing professionals, providing guidance, support, and performance evaluations.
Develop, implement, and manage comprehensive digital marketing and SEO strategies to improve organic search rankings and increase online visibility.
Conduct detailed keyword research using tools such as Google Keyword Planner, SEMrush, and Ahrefs to identify opportunities for content optimization and campaign targeting.
Analyze website traffic and user behavior through Google Analytics and Google Search Console to measure the effectiveness of SEO efforts and digital campaigns.
Optimize website content and structure in collaboration with web development teams, leveraging WordPress knowledge and website optimization techniques.
Plan and execute paid search campaigns using Google Ads, assessing performance and adjusting bids and targeting to maximize ROI.
Stay up-to-date with the latest SEO trends, Google algorithm updates, and digital marketing best practices to ensure compliance and competitive advantage.
Report on campaign performance, SEO metrics, and key insights to senior management and stakeholders.
Collaborate with content creators to develop SEO-friendly content marketing strategies that promote brand awareness and engagement.
Research competitors and industry trends to identify new growth opportunities and refine marketing tactics.
Ensure flexible availability to meet project deadlines and respond to urgent optimization requests.
Maintain clear and effective communication within the team and with other departments to align digital marketing goals with overall company objectives.