Google Ads Executive

We are seeking a detail-oriented and results-driven Google Ads Executive to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across various Google Ads platforms. This role requires hands-on experience with keyword research, PPC campaign management, conversion tracking, and performance analysis. The successful candidate will focus on generating high-quality leads, improving campaign efficiency, managing budgets effectively, and delivering measurable results for international clients.

Key Responsibilities

- Plan, create, launch, and manage Google Ads campaigns, including Search, Display, Performance Max, and remarketing efforts.
- Conduct comprehensive keyword research, competitor analysis, and audience targeting to identify growth opportunities.
- Develop compelling ad copy and continuously optimize ads to improve click-through rates and conversions.
- Monitor key campaign metrics such as CPC, CTR, CPL, conversion rates, and ROI to ensure performance goals are met.
- Manage budgets, bidding strategies, and keyword targeting to maximize advertising efficiency and return on investment.
- Identify and exclude irrelevant search terms by implementing negative keywords.
- Set up and maintain conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Analyze campaign data to improve lead quality and reduce cost per acquisition through strategic adjustments.
- Conduct A/B testing on ad copy, bidding strategies, and landing pages to optimize campaign outcomes.
- Prepare regular performance reports and provide actionable insights and recommendations to stakeholders.
- Collaborate closely with SEO, content, design, and development teams to enhance overall campaign effectiveness.
- Stay up-to-date with Google Ads policies, new features, and industry best practices to maintain competitive advantage.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
- Minimum of 1 year of practical experience managing Google Ads or PPC campaigns.
- Strong understanding of keyword research, campaign structuring, bidding strategies, and ad optimization techniques.
- Proficient in using GA4, GTM, and conversion tracking tools.
- Ability to analyze campaign data and make informed, data-driven decisions.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, and problem-solving abilities.
- Ability to manage multiple campaigns simultaneously and consistently meet performance targets.

Preferred Qualifications and Benefits

- Google Ads certification is a significant advantage.
- Experience working with international clients, especially in the Australian and UK markets, is preferred.

This is a full-time, onsite position based in Islamabad at our I-10/3 office. The working hours are Monday to Friday, from 10:00 AM to 7:00 PM. The selected candidate must be available to work from the office during these hours.

If you are passionate about digital advertising and eager to contribute to a dynamic team, we encourage you to apply.