Google Ads Expert

We are looking for an experienced Google Ads Expert with over 3 to 4 years of hands-on experience in managing B2B lead generation campaigns, primarily targeting the US market. This full-time position is based in Islamabad, Pakistan, offering a hybrid work model that requires partial overlap with US business hours. The successful candidate will be responsible for managing and optimizing paid advertising campaigns across various Google Ads platforms. This role involves close collaboration with Marketing, Content, Web, and Sales teams and reports directly to the Managing Director.

Key Responsibilities

Plan, launch, manage, and optimize Google Ads campaigns across multiple channels, including Search, Performance Max, Display, Shopping, YouTube, and Remarketing. Conduct thorough keyword research, develop effective campaign structures, implement match-type strategies, manage negative keywords, and optimize bids to maximize campaign performance. Write, test, and refine ad copy, extensions, and creative variations to improve engagement and conversion rates.

Set up and troubleshoot Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, enhanced conversions, offline conversion imports, and call tracking to ensure accurate data collection and reporting. Manage advertising budgets effectively to meet key performance indicators such as cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), and lead quality.

Analyze campaign data to identify trends, opportunities, and areas for improvement. Work closely with web and design teams to enhance landing pages and improve conversion rate optimization (CRO). Prepare detailed weekly and monthly performance reports using Looker Studio or similar tools.

Monitor account health by ensuring compliance with Google Ads policies, addressing disapprovals promptly, and maintaining high Quality Scores. Collaborate with the Sales team to evaluate lead quality and connect advertising spend to pipeline and revenue outcomes. Stay updated with the latest Google Ads platform features, automation tools, and industry best practices.

Required Qualifications

A minimum of 3 to 4 years’ experience managing Google Ads accounts with substantial monthly budgets. Demonstrated success in B2B lead generation campaigns, especially targeting the US market. Strong expertise across Google Search, Performance Max, Display, YouTube, and Remarketing campaigns.

Proficiency in Google Tag Manager, GA4, and setting up and troubleshooting conversion tracking. A solid understanding of B2B sales cycles, lead qualification processes, and optimizing for lead quality. Strong analytical skills with experience in Excel or Google Sheets, including pivot tables and data analysis.

Google Ads certifications in Search, Display, and Measurement are preferred, or a willingness to obtain these within 60 days. Excellent written and verbal English communication skills are essential. Ability to clearly communicate campaign performance, insights, and strategic recommendations to senior management. Willingness to work from the Islamabad office on a hybrid basis with partial overlap of US business hours.

Preferred Qualifications and Benefits

Experience in IT hardware, IT services, technology, or B2B e-commerce sectors is highly desirable. Familiarity with Microsoft Ads, LinkedIn Ads, or Meta Ads platforms adds value. Experience using CRM systems such as HubSpot, Zoho, or Salesforce is beneficial.

Knowledge of call tracking and offline conversion imports is a plus. Basic skills in WordPress, Elementor, or landing page development are advantageous. Previous experience working in a digital marketing agency managing multiple client accounts is preferred.

We offer a competitive salary aligned with experience and expertise, along with a hybrid work arrangement based in Islamabad. This role provides the opportunity to manage advertising accounts for multiple US and UAE businesses in the technology and services sectors. You will have ownership of advertising budgets and campaign performance, with fast decision-making and direct exposure to management. There is strong potential for career growth toward a Paid Media Lead position.

We seek a proactive, detail-oriented professional eager to contribute to a dynamic marketing environment focused on B2B lead generation.