Google ads expert

We are seeking a results-oriented Google Ads Specialist to lead the planning, execution, and optimization of paid search campaigns that drive qualified traffic and revenue for our ecommerce store. This role involves managing the entire campaign lifecycle—from keyword research and ad copy creation to bid management and conversion tracking. You will work closely with marketing and development teams to ensure ad spend translates into measurable sales growth. Success in this position means consistently improving return on ad spend (ROAS) quarter over quarter, discovering new growth opportunities within Google’s platforms such as Search, Shopping, Performance Max, and YouTube, and providing clear, data-driven recommendations for budget allocation. This role reports to the growth/marketing function and collaborates cross-functionally with the ecommerce operations team to align campaigns with inventory, promotions, and product launches.

Key Responsibilities

- Plan, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and Display/YouTube channels.
- Conduct thorough keyword research and competitive analysis to identify high-intent opportunities.
- Write and A/B test ad copy, headlines, and creative assets to enhance click-through and conversion rates.
- Monitor daily campaign performance metrics including CPC, CTR, ROAS, and conversion rates, making bid and budget adjustments as needed.
- Set up and maintain conversion tracking, Google Tag Manager, and Google Analytics integrations to ensure accurate measurement.
- Optimize product feeds for Google Shopping campaigns in collaboration with the ecommerce team.
- Produce regular performance reports with actionable insights and clear recommendations.
- Stay updated on Google Ads policy changes, auction dynamics, and platform updates.
- Collaborate with the development team to improve landing page performance and tracking accuracy.

Required Qualifications

- Minimum of 5 years of hands-on experience managing Google Ads accounts, preferably for ecommerce brands.
- Proven track record of improving ROAS and scaling ad spend profitably.
- Strong expertise in Google Ads, Google Merchant Center, Google Analytics (GA4), and Google Tag Manager.
- Experience managing Shopping campaigns and optimizing product feeds; familiarity with Shopify is a plus.
- Analytical mindset with advanced skills in Excel or Google Sheets for reporting and data analysis.
- Excellent written communication skills for reporting and cross-team collaboration.
- Ability to work independently while managing multiple campaigns and budgets simultaneously.

Preferred Qualifications and Benefits

- Google Ads certification is highly preferred.
- Opportunity to work in a dynamic ecommerce environment with cross-functional teams.
- Exposure to diverse Google advertising products and continuous learning in a fast-evolving digital marketing landscape.

This role offers the chance to make a significant impact on the growth trajectory of an ecommerce business by leveraging your expertise in Google Ads to drive measurable results. If you are passionate about paid search and enjoy working in a collaborative, data-driven environment, we encourage you to apply.