Google Ads Expert

We are seeking a skilled Google Ads Expert with over two years of hands-on experience to join our team full-time. The successful candidate will be responsible for managing, optimizing, and scaling paid advertising campaigns across various Google platforms. This role requires expertise in campaign strategy, keyword research, conversion tracking, and performance analysis to drive qualified leads, increase conversions, and maximize return on advertising spend (ROAS). The position is based in person, with a monthly salary of Rs50,000.00.

Key Responsibilities

- Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube platforms.
- Conduct thorough keyword research to identify high-performing and relevant search terms.
- Develop and optimize ad copy, extensions, targeting options, bidding strategies, and campaign structures.
- Monitor campaign performance metrics, budgets, conversions, and ROI/ROAS to ensure efficiency.
- Analyze data from Google Ads and Google Analytics to uncover opportunities for campaign improvement.
- Execute A/B testing on ads, landing pages, keywords, and bidding strategies to enhance results.
- Set up and troubleshoot conversion tracking and Google Tag Manager implementations.
- Identify and apply negative keywords to reduce wasted ad spend and improve targeting.
- Prepare regular performance reports with actionable insights and recommendations.
- Stay current with updates, trends, and best practices within the Google Ads platform.
- Collaborate with the marketing team to develop effective lead generation and customer acquisition strategies.

Required Qualifications

- Minimum of 2 years’ experience managing Google Ads campaigns with proven results.
- Strong proficiency in Google Ads, Google Analytics, and Google Tag Manager.
- Experience in setting up and managing conversion tracking and measuring campaign performance.
- Deep understanding of keyword research, bidding strategies, audience targeting, and campaign optimization techniques.
- Demonstrated ability to manage advertising budgets and improve campaign efficiency.
- Excellent analytical and problem-solving skills with the ability to interpret complex data and make data-driven decisions.
- Effective written and verbal communication skills.

Preferred Qualifications and Benefits

- Google Ads certification is highly desirable.
- Experience specifically with lead generation campaigns is a strong advantage.
- Competitive salary commensurate with experience and skills.
- Opportunity to work on performance-driven, real-world advertising campaigns.
- Professional and growth-oriented work environment with opportunities for career advancement and increased responsibilities.
- Additional benefits may include bonuses, remote work options, health insurance, paid leave, and more (to be specified).

Candidates interested in this opportunity should submit their CV or resume along with examples of Google Ads campaigns they have managed. Please include relevant performance metrics such as improvements in conversion rates, reductions in cost-per-lead, or increases in ROAS.