Google Ads Manager

We are seeking a skilled and results-oriented Google Ads Manager to join our Digital Marketing team. This full-time, onsite role is based in Islamabad (I-10/3) with working hours from 10:00 AM to 7:00 PM, Monday to Friday. The ideal candidate will have hands-on experience in planning, executing, and optimizing paid advertising campaigns across Google Ads platforms, including Search, Display, Performance Max, and remarketing. You will be responsible for managing budgets efficiently, improving campaign performance, and generating high-quality leads for international clients, particularly in markets such as Australia and the UK.

Key Responsibilities

- Plan, create, launch, and manage Google Ads campaigns across various formats including Search, Display, Performance Max, and remarketing.
- Conduct thorough keyword research, competitor analysis, and audience targeting to uncover growth opportunities.
- Develop engaging ad copy and continuously optimize ads to boost click-through rates (CTR) and conversions.
- Monitor key campaign metrics such as cost-per-click (CPC), CTR, cost-per-lead (CPL), conversion rates, and return on investment (ROI).
- Manage advertising budgets, bidding strategies, and keyword targeting to maximize campaign efficiency.
- Use negative keywords to exclude irrelevant search terms and improve campaign relevance.
- Set up and maintain conversion tracking through Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Analyze campaign data to enhance lead quality and reduce cost per acquisition.
- Conduct A/B testing on ad copy, bidding strategies, and landing pages to identify the most effective approaches.
- Prepare detailed performance reports and provide actionable insights for continuous improvement.
- Collaborate closely with SEO, content, design, and development teams to align marketing efforts and improve overall campaign results.
- Stay informed about Google Ads policies, new features, and industry best practices to maintain competitive advantage.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
- Minimum of 1 year of practical experience managing Google Ads or PPC campaigns.
- Strong knowledge of keyword research, campaign structuring, bidding strategies, and ad optimization.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking setup.
- Ability to analyze campaign data and make informed, data-driven decisions.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, and problem-solving abilities.
- Capability to manage multiple campaigns simultaneously while meeting performance targets.

Preferred Qualifications and Benefits

- Google Ads certification is highly desirable.
- Experience working with international clients, especially in the Australian and UK markets, will be an advantage.
- Opportunity to work in a dynamic environment with a focus on professional growth and exposure to diverse global campaigns.

This role requires full-time onsite presence at our Islamabad office. Candidates must be available to work Monday through Friday from 10:00 AM to 7:00 PM. If you are passionate about digital advertising and eager to drive impactful results, we encourage you to apply.