Google Ads Manager

We are seeking a skilled Google & Meta Ads Manager to join our team on-site in DHA Phase 4, Lahore. The ideal candidate will have 2 to 3 years of hands-on experience managing Google and Meta Ads/PPC campaigns, particularly within SaaS companies or digital marketing agencies. This role requires a strong focus on service-based businesses, with an emphasis on lead generation and conversion-focused advertising. The position offers a competitive salary of PKR 100,000 per month, negotiable based on experience.

Key Responsibilities
- Plan, launch, and manage Google Ads campaigns across multiple client accounts, ensuring alignment with client goals.
- Monitor campaign budgets, cost-per-click (CPC), cost-per-lead (CPL), conversions, and overall performance metrics.
- Continuously optimize campaigns to improve return on investment (ROI) and lead quality through data-driven adjustments.
- Conduct thorough keyword research and competitor analysis to identify opportunities and refine targeting strategies.
- Create, test, and refine ad copy, targeting parameters, and campaign strategies to maximize effectiveness.
- Prepare detailed performance reports and provide actionable insights to clients and internal teams.
- Collaborate closely with the wider marketing team to support client growth objectives and campaign success.

Required Qualifications
- 2 to 3 years of direct experience managing Google and Meta Ads/PPC campaigns.
- Proven track record working with SaaS companies and/or digital marketing agencies.
- Demonstrated experience managing campaigns for service-based businesses.
- Strong expertise in Google Ads, including keyword research, campaign structure, bidding strategies, conversion tracking, and optimization techniques.
- Ability to analyze campaign data and make informed, data-driven decisions to improve performance.
- Solid understanding of lead generation and conversion-focused advertising principles.
- Bachelor’s degree from a recognized university.
- Excellent communication, analytical, and problem-solving skills.
- Must be physically based in Lahore and able to commute to DHA Phase 4.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with a passion for paid search, performance marketing, and generating measurable results will thrive in this role. The position offers an opportunity to work in a dynamic environment focused on client growth and marketing innovation. Salary is negotiable based on experience, reflecting the value placed on expertise and proven results.

If you are enthusiastic about managing paid search campaigns and driving performance marketing success, this role provides a great platform to advance your career while contributing to impactful client outcomes.