Google Ads Manager

We are seeking a skilled Google & Meta Ads Manager to join our team on-site in DHA Phase 4, Lahore. The ideal candidate will have 2 to 3 years of hands-on experience managing Google and Meta Ads campaigns, particularly within SaaS companies or digital marketing agencies. This role involves working closely with service-based businesses to drive lead generation and optimize campaign performance. The position offers a competitive salary of PKR 100,000 per month, negotiable based on experience, and requires physical presence in Lahore with the ability to commute to DHA Phase 4.

Key Responsibilities:
- Plan, launch, and manage Google Ads campaigns across multiple client accounts, ensuring alignment with client goals.
- Monitor campaign budgets, cost-per-click (CPC), cost-per-lead (CPL), conversions, and overall performance metrics.
- Continuously optimize campaigns to improve return on investment (ROI) and lead quality through data-driven adjustments.
- Conduct comprehensive keyword research and competitor analysis to inform campaign strategies.
- Create, test, and refine ad copy, targeting options, and bidding strategies to maximize effectiveness.
- Prepare detailed performance reports and provide actionable insights to clients and internal teams.
- Collaborate closely with the wider marketing team to support client growth objectives and ensure cohesive campaign execution.

Required Qualifications:
- 2 to 3 years of practical experience managing Google and Meta Ads/PPC campaigns.
- Proven track record working with SaaS companies and/or digital marketing agencies.
- Experience managing campaigns specifically for service-based businesses.
- Strong understanding of Google Ads platform, including keyword research, campaign structuring, bidding strategies, conversion tracking, and campaign optimization.
- Ability to analyze campaign data and make informed, data-driven decisions to enhance performance.
- Solid knowledge of lead generation techniques and conversion-focused advertising.
- Bachelor’s degree from a recognized university.
- Excellent communication, analytical, and problem-solving skills.
- Must be physically based in Lahore and able to commute to DHA Phase 4.

If you are passionate about paid search, performance marketing, and delivering measurable results, this is an excellent opportunity to contribute to a dynamic team and grow your career in digital advertising. We look forward to considering candidates who meet these qualifications and are eager to make an impact through strategic campaign management.