Google Ads (PPC) Specialist

Halersoft is looking for a talented Google Ads (PPC) Specialist to join their team and manage advertising campaigns for international e-commerce clients. This role involves hands-on management and optimization of Google Ads campaigns across various formats to improve performance and drive measurable results. The position is based strictly on-site at the Karachi office, with no remote or hybrid work options available.

Key Responsibilities
- Create, manage, and optimize Google Ads campaigns across multiple formats, including Search, Shopping, Display (Banner), and YouTube Ads.
- Manage PPC campaigns targeting international e-commerce markets with the goal of maximizing ad performance, conversions, return on ad spend (ROAS), and overall return on investment (ROI).
- Conduct comprehensive keyword research, audience targeting, and competitor analysis to improve campaign effectiveness.
- Leverage AI tools to enhance ad creatives, targeting strategies, and overall campaign outcomes.
- Monitor campaign budgets carefully and analyze performance reports to ensure objectives are met and resources are allocated efficiently.

Required Qualifications
- Proven experience in managing Google Ads and PPC campaigns, especially for international e-commerce businesses.
- Strong knowledge of Google Merchant Center, Google Analytics 4 (GA4), and conversion tracking techniques.
- Practical experience with YouTube Ads and Display/Banner advertising formats.
- Familiarity with AI-powered marketing tools to boost campaign performance.
- Excellent analytical skills focused on campaign optimization.
- Good command of English communication.
- Willingness and availability to work on-site at the Shahrah-e-Faisal office in Karachi from 6:00 PM to 3:00 AM.

Compensation and Work Location
This is a full-time, in-person role based in Karachi, offering a starting salary of Rs40,000 per month. The position requires strict on-site attendance with no remote or hybrid work options.

Halersoft provides an opportunity to work in a dynamic environment focused on international e-commerce advertising, where your expertise in PPC and Google Ads will directly impact client success and business growth.