Google Ads Specialist – Mobile Apps

Dzine Media is seeking a talented Google Ads Specialist with expertise in mobile app advertising to join their team in Faisalabad on a full-time, onsite basis. The ideal candidate will have hands-on experience in planning, launching, managing, and optimizing Google Ads campaigns specifically for Android and iOS mobile applications. This role focuses on driving app installs, acquiring high-quality users, and enhancing campaign performance while maintaining cost efficiency. The specialist will work closely with cross-functional teams to ensure continuous app growth and improved user acquisition metrics.

Key Responsibilities
- Plan, launch, and manage Google Ads campaigns targeting mobile applications on both Android and iOS platforms.
- Set up and optimize Google App Campaigns to maximize app installs and user acquisition.
- Monitor campaign performance metrics including budgets, Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Analyze campaign data regularly and apply data-driven strategies to improve results.
- Conduct audience research, perform campaign testing, and implement performance optimizations.
- Collaborate with app development and App Store Optimization (ASO) teams to support app growth initiatives.
- Track campaign performance using tools such as Google Analytics, Firebase, and other relevant mobile attribution platforms.
- Prepare detailed reports on campaign performance and suggest actionable improvements.
- Manage advertising budgets efficiently to meet user acquisition goals.

Required Qualifications
- Proven experience managing Google Ads campaigns for mobile applications.
- Strong understanding of Google App Campaigns and app-install advertising strategies.
- Familiarity with key performance indicators such as CPI, CPA, ROAS, conversion tracking, and campaign optimization techniques.
- Experience with Firebase, Google Analytics, or mobile attribution platforms is highly preferred.
- Excellent analytical skills with the ability to solve problems and generate insightful reports.
- Ability to manage multiple campaigns simultaneously and consistently meet performance targets.

Preferred Qualifications
- Experience in promoting Android or iOS mobile applications.
- Knowledge of app monetization strategies, in-app events tracking, and user retention metrics.
- Proven ability to scale app-install campaigns while maintaining cost efficiency.

This position is an excellent opportunity for professionals passionate about mobile app marketing and Google Ads campaign management. Candidates must be willing to work onsite in Faisalabad and demonstrate practical experience with mobile app advertising campaigns.

Interested applicants are encouraged to apply by submitting their updated CV through the company’s official channels.

Work Location: Faisalabad, Pakistan (Onsite)
Job Type: Full-Time