Google Ads Specialist (1pm- 10pm)

We are seeking an experienced Google Ads Specialist to join our team and take ownership of planning, managing, and optimizing paid advertising campaigns across multiple platforms. The ideal candidate will have a strong background in creating effective campaigns on Search, Display, Shopping, and Performance Max networks. This role requires a data-driven approach to maximize return on investment while managing medium to large advertising budgets. You will work closely with cross-functional teams to drive lead generation, e-commerce sales, and brand awareness in both domestic and international markets.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and Performance Max channels to achieve business objectives.

- Conduct thorough keyword research, competitor analysis, search-term analysis, and audience targeting to ensure campaigns reach the right customers.

- Develop effective campaign structures, craft compelling ad copy, implement bidding strategies, and establish negative keyword lists to improve campaign efficiency.

- Monitor and optimize key performance indicators such as CPC (Cost Per Click), CTR (Click Through Rate), CPA (Cost Per Acquisition), CPL (Cost Per Lead), ROAS (Return on Ad Spend), conversions, and overall ROI.

- Manage advertising budgets responsibly while identifying opportunities for scaling campaigns and improving overall performance.

- Execute A/B testing on ads, keywords, landing pages, audience segments, and bidding strategies to continuously refine campaign effectiveness.

- Oversee remarketing and retargeting campaigns, ensuring accurate conversion tracking is in place.

- Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads tracking tools to analyze campaign performance and generate detailed reports.

Required Qualifications

- Minimum of 5 years of hands-on experience managing Google Ads and PPC campaigns.

- Proven expertise in running Search, Display, Shopping, and Performance Max campaigns at scale.

- Demonstrated ability to manage medium to large advertising budgets efficiently.

- Strong proficiency in keyword research, bidding strategies, audience targeting, campaign optimization, and conversion tracking.

- Excellent analytical and problem-solving skills with a data-driven mindset.

Preferred Qualifications

- Experience working with lead generation, packaging, e-commerce, logistics/3PL, B2B sectors, and international markets is highly desirable.

This position requires working onsite to collaborate effectively with the marketing and sales teams. If you are passionate about digital advertising and have a track record of driving measurable results through Google Ads, we encourage you to apply.