Google ads Specialist | Custom boxes and packaging ads experience

Keystone Medics is a specialized provider of customized medical billing and revenue cycle management solutions designed to enhance the financial performance of healthcare practices. The company’s mission is to allow healthcare providers to concentrate on patient care while Keystone Medics handles billing, compliance, and collections. Their team of certified billing specialists, coders, and revenue experts uses precision, transparency, and advanced technology to ensure accurate claims processing and faster reimbursements. Serving private clinics, specialty groups, and large healthcare facilities, Keystone Medics acts as a dependable partner in managing revenue operations.

We are currently seeking a full-time, on-site Google Ads Specialist based in Lahore. This role focuses on managing and optimizing Google Ads campaigns, primarily targeting advertising for custom boxes and packaging. The specialist will be responsible for conducting keyword research, creating and refining ad copy, setting up and managing campaigns, and monitoring key performance indicators such as click-through rates (CTR), cost-per-click (CPC), and conversion rates. Daily tasks include analyzing campaign data, adjusting bids and targeting strategies, coordinating with relevant teams to improve landing pages, and implementing A/B testing to maximize return on investment (ROI).

The role requires close collaboration with internal stakeholders to ensure advertising strategies align with overall business objectives. Additionally, the specialist will prepare detailed performance reports and stay updated on the latest Google Ads best practices and trends within the packaging and custom boxes industry.

Key Responsibilities
- Manage and optimize Google Ads campaigns focused on custom boxes and packaging advertising.
- Conduct thorough keyword research and develop compelling ad copy.
- Monitor and analyze campaign performance metrics such as CTR, CPC, and conversion rates.
- Adjust bids, targeting, and campaign settings to improve effectiveness and ROI.
- Collaborate with internal teams to enhance landing pages and user experience.
- Implement A/B testing strategies to refine ads and increase campaign success.
- Prepare regular performance reports for stakeholders.
- Stay informed on Google Ads updates and industry trends relevant to packaging and custom boxes.

Required Qualifications
- Strong knowledge of Import and Export operations, including hands-on experience with import-export processes.
- Expertise in Customs Brokerage, particularly related to cross-border goods movement and compliance.
- Effective communication skills for coordinating with internal teams, vendors, and external partners.
- Proven experience managing Google Ads campaigns, preferably in custom boxes, packaging, or e-commerce sectors.
- Proficiency in analyzing digital advertising metrics using Google Ads, Google Analytics, and similar platforms.
- Ability to work on-site in Lahore, manage multiple campaigns simultaneously, and meet performance deadlines.
- Relevant educational background in Marketing, Business, or a related field. Google Ads certifications are highly advantageous.

Preferred Qualifications and Benefits
- Familiarity with medical or healthcare-related services is a plus, especially understanding revenue-focused advertising strategies within this sector.
- Opportunity to work with a specialized company that supports healthcare providers through innovative revenue cycle management solutions.
- Exposure to a dynamic environment that combines healthcare and digital marketing expertise.

This position offers the chance to contribute to a growing company that values precision, transparency, and technology in improving healthcare financial operations while developing your expertise in digital advertising within a niche market.