Google ads Specialist | Custom boxes & packaging experience

Keystone Medics is a leading provider of customized medical billing and revenue cycle management solutions that help healthcare practices enhance their financial performance. By managing billing, compliance, and collections with precision, the company allows clinicians to concentrate on delivering quality patient care. Their team of certified billing specialists, coders, and revenue experts utilizes advanced technology to ensure accurate claims processing, faster reimbursements, and improved revenue retention. Serving private clinics, specialty groups, and large healthcare facilities, Keystone Medics is recognized as a trusted partner in healthcare billing operations, fostering an environment grounded in transparency, collaboration, and continuous improvement.

The Google Ads Specialist role is a full-time, on-site position based in Lahore, focused on managing campaigns related to custom boxes and packaging. The specialist will be responsible for planning, creating, and optimizing Google Ads campaigns tailored to packaging solutions. This includes conducting keyword research, audience targeting, and refining ad copy to maximize engagement. Daily tasks involve monitoring campaign performance, adjusting bids and budgets, running A/B tests, and optimizing landing pages to boost conversions and return on investment. The role requires close collaboration with marketing, sales, and design teams to ensure advertising strategies align with business objectives and customer segments. Additionally, the specialist will prepare detailed performance reports with actionable insights and stay updated on Google Ads best practices as well as industry trends in e-commerce, packaging, and medical-related services.

Key Responsibilities
- Plan, create, and manage Google Ads campaigns focused on custom boxes and packaging solutions.
- Conduct keyword research, audience targeting, and ad copy optimization to improve campaign effectiveness.
- Monitor daily campaign performance, adjust bids and budgets, and conduct A/B testing to enhance results.
- Optimize landing pages to increase conversion rates and overall ROI.
- Collaborate with marketing, sales, and design teams to align ad strategies with business goals and customer needs.
- Prepare regular performance reports, providing insights and recommendations for campaign improvements.
- Stay current with Google Ads updates, industry trends, and best practices in e-commerce, packaging, and medical-related sectors.

Required Qualifications
- Strong communication skills with the ability to collaborate across teams and clearly present campaign results.
- Experience with export and import processes, including documentation and coordination for packaging products.
- Knowledge of customs brokerage and compliance procedures for international shipments of custom boxes and packaging.
- Proven hands-on experience managing Google Ads campaigns across Search, Display, and Shopping networks, including keyword research and bid strategy optimization.
- Understanding of e-commerce and packaging industry trends, along with customer behavior in both B2B and B2C markets.
- Proficiency in analytics tools such as Google Analytics and conversion tracking, with familiarity in basic SEO principles.
- Ability to work on-site in Lahore, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

This role offers the opportunity to contribute to a dynamic team within a company dedicated to innovation and excellence in healthcare financial services. The position demands a proactive mindset and the ability to adapt strategies based on data-driven insights, making it ideal for candidates passionate about digital marketing and the packaging industry.