Google Ads Specialist

We are looking for a skilled Google Ads Specialist/Manager with a strong track record in managing and scaling paid search campaigns for direct-to-consumer (DTC) brands. This role is hands-on and performance-driven, ideal for someone experienced in handling substantial monthly ad budgets ranging from $30,000 to $50,000 or more. The main goal is to drive profitable growth by optimizing campaigns for maximum return on ad spend and overall business impact, rather than focusing solely on traffic generation.

Key Responsibilities
- Manage and optimize Google Ads campaigns across multiple platforms including Search, Shopping, Performance Max, Display, and YouTube.
- Oversee monthly advertising budgets of $30,000 to $50,000+, ensuring efficient spend allocation and scaling.
- Develop and implement effective campaign structures, bidding strategies, and audience targeting to boost performance.
- Analyze campaign and customer data to make data-driven decisions that enhance profitability.
- Monitor key metrics such as ROAS, CPA, CAC, conversion rates, and average order value (AOV).
- Utilize tools like Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking to measure and optimize campaign results.
- Identify underperforming campaigns and apply strategies to improve outcomes and reduce acquisition costs.
- Independently manage accounts, budgets, and performance targets while maintaining clear communication with stakeholders.
- Continuously scale successful campaigns while maintaining cost efficiency and performance standards.

Required Qualifications
- Proven experience managing Google Ads campaigns specifically for DTC brands.
- Strong understanding of eCommerce advertising and customer acquisition strategies.
- Demonstrated ability to manage and optimize monthly ad spends of $30,000 to $50,000 or more.
- Expertise in Google Search, Shopping, Performance Max, Display, and YouTube advertising platforms.
- Proficiency in campaign structuring, optimization, scaling, and budget allocation.
- Solid knowledge of key performance indicators including ROAS, CPA, CAC, conversion rates, and AOV.
- Experience with conversion tracking, GA4, and Google Tag Manager implementation.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Deep understanding of audience targeting, keyword research, bidding strategies, feed optimization, and remarketing techniques.
- Ability to identify and resolve issues in underperforming campaigns to improve profitability.
- Self-motivated with the capability to independently manage multiple accounts and meet performance goals.

Preferred Qualifications and Benefits
- Experience working with eCommerce brands is highly advantageous.
- Candidates with a proven track record of managing substantial Google Ads budgets will be prioritized.
- This is a remote position offering a competitive monthly salary starting from Rs70,000.

We are not interested in candidates who have only managed small-budget campaigns or those who have followed predefined strategies without ownership. We seek a results-oriented professional who understands the complexities of DTC customer acquisition and can scale campaigns effectively while maintaining strong performance and profitability. If you have the expertise and drive to manage significant ad budgets and deliver meaningful business growth, we encourage you to apply.