Google Ads Specialist

Bobo's Appliances is looking for a talented Google Ads Specialist to boost sales across its US retail stores and growing ecommerce platform. The ideal candidate will bring strong expertise in ecommerce advertising, Google Merchant Center management, and CRM tracking, with a clear focus on driving real sales and revenue growth. This role demands a data-driven professional who can independently manage campaigns and budgets, optimizing return on ad spend (ROAS) and minimizing customer acquisition costs.

Key Responsibilities
- Plan, launch, manage, and scale advertising campaigns across multiple channels including Search, Shopping, Performance Max, Display, YouTube, and remarketing.
- Manage budgets and bidding strategies to maximize sales, improve ROAS, and reduce customer acquisition costs.
- Set up and maintain Google Merchant Center, handling product feeds, website integrations, shipping settings, and product eligibility.
- Optimize product titles, descriptions, attributes, and custom labels to enhance Shopping campaign effectiveness.
- Align campaigns with inventory levels, product categories, store locations, and profitability objectives.
- Implement and validate GA4 and Google Tag Manager tracking for purchases, transaction values, calls, inquiries, and enhanced conversions.
- Use CRM systems to track leads from initial inquiry through follow-up, purchase, and revenue generation stages.
- Integrate CRM data with Google Ads via offline conversion imports to optimize campaigns for qualified leads and completed sales.
- Collaborate with sales teams to assess lead quality and identify campaigns that generate revenue.
- Conduct keyword research, analyze search terms, manage negative keywords, and perform competitor analysis.
- Test and refine ad copy, creative assets, audience targeting, bidding strategies, and landing pages.
- Work closely with website and creative teams to improve product pages and boost checkout conversion rates.
- Monitor campaign performance daily and provide detailed reports on spend, sales, ROAS, acquisition costs, and scaling opportunities.

Required Qualifications
- Proven mid-to-senior level experience managing Google Ads accounts independently.
- Strong expertise in ecommerce advertising, especially with Shopping campaigns, Performance Max, and Google Merchant Center.
- Hands-on experience with CRM systems, lead tracking, and offline conversion imports.
- Solid understanding of GA4, Google Tag Manager, attribution models, and conversion tracking methods.
- Experience managing significant advertising budgets targeting the US market.
- A data-driven approach focused on revenue generation supported by measurable results.

Preferred Qualifications and Benefits
- Experience in retail, appliances, or multi-location business environments is a plus.
- This position requires working onsite from Monday to Saturday, 8:00 PM to 5:00 AM.
- Compensation ranges from Rs120,000 to Rs180,000 per month.
- The role is strictly in-person, emphasizing collaboration and direct engagement with the team.

Candidates should be comfortable with the specified onsite schedule and committed to delivering impactful results through strategic Google Ads management.