Google ADS Specialist

We are seeking a skilled Google Ads Specialist to join our team focused on lead-generation campaigns for the US telecom and internet market. This full-time role operates from 6 PM to 10 PM with a hybrid work arrangement based in Lahore, requiring three days onsite at our Mall Road office. The successful candidate will be responsible for planning, launching, managing, and optimizing paid search campaigns that drive qualified inbound leads for internet and cable services. A strong understanding of campaign performance metrics, conversion tracking, and budget management is essential to deliver measurable results.

Key Responsibilities
- Set up, manage, and optimize Google Search Ads campaigns targeting customers in the United States.
- Develop campaigns for internet and cable services, including those related to providers such as Xfinity and Spectrum, ensuring compliance with partner requirements and advertising policies.
- Monitor key performance indicators such as cost per click (CPC), click-through rate (CTR), cost per lead (CPL), conversion rate, and return on ad spend (ROAS/ROI).
- Implement and maintain conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Track and measure lead-conversion actions including website form submissions and inbound phone calls.
- Continuously refine keywords, search terms, ad copy, audience targeting, and landing pages to improve lead quality and campaign efficiency.
- Utilize US geographic targeting, including ZIP code-level targeting where appropriate, to reach relevant audiences.
- Regularly review campaign performance, identify issues, and recommend actionable improvements.
- Manage advertising budgets responsibly and provide clear, concise performance reports to stakeholders.

Required Qualifications
- Proven hands-on experience creating and managing Google Ads campaigns specifically for the US market.
- Solid knowledge of Google Search Ads, keyword research, bidding strategies, and campaign optimization techniques.
- Proficiency with GA4, GTM, and setting up conversion tracking for both form submissions and phone calls.
- Strong analytical skills with the ability to interpret campaign data and make data-driven optimization decisions.
- Excellent problem-solving and communication skills.
- Ability to manage budgets effectively, meet campaign goals, and work independently.

Preferred Qualifications and Benefits
- Experience generating leads for telecom, internet, cable, or other local service providers.
- Familiarity with US geographic targeting and location-specific lead generation strategies.
- Knowledge of landing-page optimization and analyzing lead quality to enhance campaign results.
- Compensation includes a competitive base salary plus performance-based commission, with a monthly pay range of PKR 70,000 to 150,000.
- Hybrid work model with three days onsite at Mall Road, Lahore, and flexibility for remote work depending on agreement.

Candidates should be comfortable working the specified evening shift and be based in or near Lahore to fulfill onsite requirements. This role offers an excellent opportunity to contribute to high-impact campaigns within the US telecom and internet sectors while working in a dynamic hybrid environment.