Google ADS Specialist

We are seeking a skilled Google Ads Specialist to join our team, focusing on lead-generation campaigns for the US telecom and internet market. This role involves planning, launching, managing, and optimizing paid search campaigns that drive qualified inbound leads for internet and cable services. The ideal candidate will have a strong understanding of campaign performance metrics, conversion tracking, and budget management to deliver measurable and efficient results. The position is based in Mall Road, Lahore, with a hybrid work arrangement requiring three days onsite. Working hours are full-time from 6 PM to 10 PM, aligned with the US market timezone.

Key Responsibilities

- Set up, manage, and optimize Google Search Ads campaigns targeting customers across the United States.
- Develop campaigns for internet and cable services, including those related to providers such as Xfinity and Spectrum, ensuring compliance with partner requirements and advertising policies.
- Monitor and analyze key performance indicators such as cost per click (CPC), click-through rate (CTR), cost per lead (CPL), conversion rate, and return on ad spend (ROAS/ROI).
- Implement and maintain conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Track and measure lead conversion actions, including website form submissions and inbound phone calls.
- Continuously refine keywords, search terms, ad copy, audience targeting, and landing pages to improve lead quality and campaign efficiency.
- Utilize US location targeting, including ZIP code-level targeting, to reach relevant audiences effectively.
- Regularly review campaign performance, identify issues, and recommend actionable improvements.
- Manage advertising budgets responsibly and provide clear, detailed performance reports to stakeholders.

Required Qualifications

- Proven hands-on experience creating and managing Google Ads campaigns specifically for the US market.
- Strong practical knowledge of Google Search Ads, including keyword research, bidding strategies, and campaign optimization techniques.
- Proficiency with GA4, GTM, and setting up conversion tracking for both online forms and phone calls.
- Ability to analyze campaign data and make data-driven decisions to optimize performance.
- Excellent analytical, problem-solving, and communication skills.
- Capability to manage budgets effectively, meet campaign goals, and work independently with minimal supervision.

Preferred Qualifications and Benefits

- Experience generating leads for telecom, internet, cable, or other local service industries.
- Familiarity with US geographic targeting and location-specific lead generation strategies.
- Knowledge of landing-page optimization and techniques to assess and improve lead quality.
- Compensation includes a competitive base salary plus performance-based commission, ranging from 70,000 to 150,000 USD annually.
- The role offers a hybrid work arrangement with flexibility depending on the agreed terms.

This position is ideal for a results-oriented Google Ads professional who thrives in a dynamic environment and is passionate about driving lead generation in the US telecom and internet sectors.