Google Ads Specialist

We are seeking a skilled Google Ads Specialist to manage and scale high-impact campaigns across Google Search, Display, YouTube, Shopping, and Performance Max platforms, focusing on the US and Canadian markets. The ideal candidate will have extensive experience with Google Ads automation, Google Merchant Center (GMC), GA4 tracking, conversion optimization, and troubleshooting performance issues in large-scale campaigns. This role requires a data-driven mindset to improve key metrics such as CTR, CPC, CPA, ROAS, and conversion rates, while staying current with the latest Google Ads innovations and market trends.

Key Responsibilities
- Plan, launch, and optimize Google Ads campaigns targeting audiences in the US and Canada.
- Manage campaigns across Search, Display, YouTube, Shopping, and Performance Max channels.
- Oversee Google Merchant Center feeds, including product diagnostics, feed optimization, and resolving policy-related issues.
- Enhance campaign performance by improving CTR, CPC, CPA, ROAS, and conversion rates through data-driven strategies.
- Monitor campaign learning phases, audience signals, geo-targeting, and implement effective budget scaling techniques.
- Set up and maintain accurate conversion tracking using Google Ads, Google Tag Manager (GTM), and GA4.
- Analyze issues related to low conversion rates, funnel drop-offs, tracking discrepancies, and performance fluctuations.
- Develop remarketing campaigns and audience segmentation strategies to maximize engagement and conversions.
- Conduct A/B testing on ad creatives, landing pages, bidding strategies, and promotional offers.
- Generate detailed performance reports with actionable insights and recommendations for scaling campaigns.
- Stay informed about Google Ads AI automation, Performance Max updates, and trends specific to the North American market.

Required Qualifications
- Minimum of 2 years of hands-on experience managing Google Ads campaigns.
- Strong expertise in Google Ads platforms including Performance Max and YouTube Ads.
- Proficient in managing Google Merchant Center feeds and troubleshooting related issues.
- Skilled in GA4 and GTM for accurate conversion tracking and data analysis.
- Experience handling large product feeds and scaling campaigns effectively.
- Deep understanding of audience targeting, remarketing, feed optimization, landing page CRO, and budget scaling strategies.
- Ability to troubleshoot common challenges such as GMC feed errors, low conversion rates, tracking mismatches, learning phase instability, and product disapprovals.
- Experience managing high-budget campaigns in USD markets.

Preferred Qualifications and Benefits
- Google Ads certifications are highly desirable.
- Prior experience in EdTech, eCommerce, or student-focused platforms is a plus, especially with knowledge of US/Canada student behavior and academic seasonality.
- Opportunities for career growth within a collaborative and growth-oriented work environment.
- Access to the latest marketing tools and AI technologies to support campaign success.
- Performance-based recognition and rewards to motivate and acknowledge achievements.

Working Hours
The position follows a standard schedule from 10 AM to 7 PM, Monday through Friday.

This role offers a dynamic opportunity for a Google Ads professional to contribute to impactful campaigns in competitive North American markets while advancing their career in a supportive environment.