Google Ads Specialist (PPC & E-commerce)

Halersoft is seeking a skilled and results-oriented Google Ads Specialist / PPC Expert with demonstrated experience in managing high-performing paid advertising campaigns for international e-commerce brands. The ideal candidate will have strong expertise in Google Ads platforms, including Google Shopping Ads, Performance Max (PMax), YouTube Advertising, Display/Banner Ads, and Conversion Optimization. The primary focus will be on maximizing return on ad spend (ROAS), driving sales, and scaling e-commerce businesses across global markets.

Key Responsibilities

- Plan, launch, manage, and continuously optimize Google Ads and PPC campaigns to achieve business goals.
- Oversee campaigns across Google Search Ads, Shopping Ads, Performance Max, YouTube Ads, and Google Display Network (GDN).
- Develop and implement paid advertising strategies tailored for international e-commerce markets.
- Optimize campaigns to improve key performance metrics such as ROAS, ROI, CPC, CPA, CTR, and conversion rates.
- Manage Google Merchant Center, product feeds, and shopping campaigns to ensure accuracy and effectiveness.
- Conduct thorough keyword research, competitor analysis, audience targeting, and A/B testing to refine campaign performance.
- Implement and monitor conversion tracking using GA4 and Google Tag Manager to measure campaign success.
- Leverage AI-powered advertising tools, automation, and smart bidding strategies to enhance campaign outcomes.
- Analyze advertising data, manage budgets efficiently, and scale profitable campaigns for sustained growth.

Required Qualifications

- Proven hands-on experience as a Google Ads Specialist, PPC Expert, or Performance Marketing Specialist.
- Strong background in managing international e-commerce PPC campaigns, preferably targeting markets such as the USA, UK, Canada, or Australia.
- Advanced knowledge of Google Ads, Google Merchant Center, GA4, and Google Tag Manager.
- Experience with YouTube Video Ads, Display/Banner Ads, and Performance Max campaigns.
- Solid understanding of e-commerce sales funnels, conversion tracking, and ROAS optimization techniques.
- Familiarity with AI marketing tools, Google Ads automation, and AI-driven campaign optimization.
- Excellent analytical and problem-solving skills combined with strong English communication abilities.
- Ability to independently manage, optimize, and scale advertising campaigns effectively.

Additional Information

This is a 100% on-site position based at Halersoft’s office located on Shahrah-e-Faisal, Karachi. Remote or hybrid work arrangements will not be considered. Candidates must be comfortable working the evening/night shift from 6:00 PM to 3:00 AM.

Why Join Halersoft?

Join a dynamic team focused on international e-commerce advertising campaigns where you will implement advanced PPC strategies and leverage cutting-edge AI-powered marketing technologies. This role offers the opportunity to drive measurable business growth while working with global brands.

If you have a proven track record of scaling international e-commerce brands through Google Ads and performance marketing, we encourage you to apply and become part of Halersoft’s growth journey.