Google Ads Strategist

We are seeking a data-driven and performance-oriented Google Ads Specialist with extensive hands-on experience in managing and optimizing campaigns across Google Search, Performance Max, Display, Shopping, and YouTube Ads. The ideal candidate will have a proven track record of managing campaigns targeting the UK and US markets, demonstrating a strong grasp of conversion tracking, bidding strategies, keyword research, campaign optimization, and performance analysis. This role requires a detail-oriented professional capable of driving results through strategic campaign management and data insights.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across multiple platforms, including Google Search, Performance Max, Shopping, Display, and YouTube.
- Conduct comprehensive keyword research, search-term analysis, competitor research, and manage negative keywords effectively.
- Develop campaign and ad-group structures aligned with business objectives.
- Write and test compelling Responsive Search Ads (RSAs) and other ad copy to maximize engagement.
- Manage and optimize bidding strategies such as tCPA, tROAS, Maximize Conversions, Maximize Conversion Value, and Maximize Clicks.
- Continuously optimize campaigns based on key performance indicators including ROAS, CPA, CPL, CTR, CPC, conversion rate, impression share, and revenue.
- Oversee and optimize campaigns specifically for UK and US audiences, accounting for differences in behavior, competition, search intent, and market conditions.
- Monitor budgets to ensure efficient allocation of advertising spend and identify opportunities for scaling campaigns while maintaining target profitability.
- Analyze search terms to refine keyword targeting and update negative keyword lists regularly.
- Conduct A/B testing on ads, landing pages, audience segments, bidding strategies, and campaign structures.
- Collaborate closely with SEO, content, web development, and creative teams to enhance overall campaign performance.
- Prepare detailed performance reports with actionable insights and strategic recommendations.

Conversion Tracking & Analytics

- Set up and troubleshoot Google Ads conversion tracking.
- Demonstrate strong proficiency with Google Tag Manager (GTM).
- Experience with GA4 and linking it effectively with Google Ads.
- Understand tracking mechanisms for leads, purchases, calls, forms, and other conversion actions.
- Troubleshoot discrepancies between Google Ads, GA4, CRM, and backend data.
- Possess a solid understanding of attribution models and conversion data quality.
- Experience with enhanced conversions is highly advantageous.

E-Commerce & Performance Marketing

- Manage Google Shopping and Performance Max campaigns with expertise.
- Understand Merchant Center operations and product feed management.
- Analyze product-level performance to identify high and low-performing products.
- Familiarity with e-commerce metrics such as ROAS, AOV, CAC, revenue, and conversion rate.
- Ability to develop comprehensive full-funnel strategies for both e-commerce and lead-generation businesses.

Required Qualifications

- 2 to 4 years of hands-on experience managing Google Ads campaigns.
- Proven experience managing campaigns targeting UK and US markets.
- Strong expertise in Search and Performance Max campaigns.
- Working knowledge of Shopping, Display, and YouTube Ads.
- Deep understanding of keyword research, search intent, match types, bidding strategies, and budget management.
- Hands-on experience with Google Ads Editor is preferred.
- Solid knowledge of GA4, Google Tag Manager, and conversion tracking.
- Experience with Google Merchant Center is a plus.
- Strong analytical and problem-solving skills.
- Ability to independently manage campaigns and take full ownership of performance.
- Good understanding of landing pages and conversion funnels.
- Excellent reporting and communication skills.
- Work location: In person.

This role offers the opportunity to work in a dynamic environment where your expertise in Google Ads will directly impact business growth across key international markets. If you are passionate about digital advertising and eager to drive measurable results, we encourage you to apply.