Google And Meta Ads Expert

Pulse IT Solutions is looking for a skilled Google and Meta Ads Expert to join their team in Lahore. The ideal candidate will be responsible for planning, launching, and optimizing paid advertising campaigns specifically tailored to healthcare marketing goals. This role requires a hands-on digital advertising professional who can analyze campaign data effectively, implement actionable improvements, and communicate campaign performance clearly to stakeholders.

Key Responsibilities
- Build, manage, and optimize advertising campaigns across Google Ads and Meta Ads platforms, including search, display, and social placements as appropriate.
- Conduct thorough keyword research, audience segmentation, and competitor analysis to enhance campaign targeting and performance.
- Monitor campaign metrics closely, analyze data trends, and adjust strategies to maximize ROI and meet healthcare marketing objectives.
- Collaborate with internal teams to align advertising efforts with broader marketing strategies and ensure consistent messaging.
- Prepare regular performance reports and present insights and recommendations to management and clients.
- Stay updated with the latest trends, tools, and best practices in digital advertising, particularly within the healthcare sector.

Required Qualifications
- Proven experience managing Google Ads and Meta Ads campaigns with a strong track record of delivering measurable results.
- Solid understanding of digital advertising concepts, including PPC, CPC, CPM, conversion tracking, and audience targeting.
- Ability to analyze complex data sets and translate findings into actionable campaign improvements.
- Strong communication skills to clearly articulate campaign performance and strategic recommendations.
- Experience working in or with healthcare marketing is highly desirable.
- Proficiency in using analytics tools such as Google Analytics and Facebook Ads Manager.

Preferred Qualifications and Benefits
- Certification in Google Ads and Facebook Blueprint or similar digital marketing credentials is a plus.
- Experience with additional digital marketing platforms and tools will be considered an advantage.
- Opportunity to work in a dynamic environment focused on healthcare marketing, offering professional growth and skill development.
- Collaborative team culture with a focus on innovation and continuous improvement.

This position is based in Lahore and is ideal for a digital advertising professional eager to make a significant impact in healthcare marketing through expert campaign management and data-driven decision-making.