Google and meta ads Expert

Pulse, a company operating within the healthcare sector, provides services to hospitals, clinics, and healthcare providers. We are seeking a skilled Google and Meta Ads Expert to enhance our brand presence and drive quality lead generation. This role involves managing targeted advertising campaigns to reach key healthcare decision-makers and optimizing digital marketing efforts to maximize return on investment.

Key Responsibilities
- Plan, execute, and manage paid advertising campaigns across Google Ads, YouTube, and Meta platforms.
- Target healthcare decision-makers such as hospital administrators, clinic owners, and practice managers to generate relevant leads.
- Oversee campaign budgets and continuously optimize performance to improve lead quality and ROI.
- Manage social media accounts by maintaining a consistent content calendar aligned with marketing goals.
- Utilize tools such as Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel to track campaign performance and user engagement.
- Prepare and share regular performance reports with stakeholders to inform strategy and decision-making.

Required Qualifications
- Minimum of 3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Proficiency in Google Ads, LinkedIn Ads, and Meta Ads platforms, with a strong understanding of campaign setup, targeting, and optimization.
- Experience working with GA4 and conversion tracking tools to measure and analyze campaign effectiveness.
- Strong analytical skills to interpret data and make informed marketing decisions.
- Excellent communication skills to collaborate effectively with internal teams and external partners.

Preferred Qualifications and Benefits
- Prior experience in the healthcare industry is considered an advantage, given the specialized nature of the target audience.
- The position is based in Lahore, with offices located in Gulberg and Al Hafeez Executive.

This role offers the opportunity to contribute to a growing healthcare-focused organization by leveraging digital marketing expertise to expand brand reach and generate impactful leads. Candidates with a passion for data-driven marketing and healthcare sector experience are encouraged to apply.