Google & meta ad specialist

Company Description REXEN Consultancy is a creative and strategy-driven agency that powers every project with fresh ideas, best practices, and a bold mindset. The team combines strong visual design with thoughtful planning to deliver campaigns and projects that achieve measurable results for clients.

REXEN Consultancy focuses on deeply understanding each client’s business needs before developing solutions. While committed to strategic thinking and thorough planning, the company is also able to respond quickly and effectively to fast-turnaround challenges.

Role Description This is a full-time, on-site Google & Meta Ad Specialist role based in Rawalpindi. The specialist will plan, build, and manage paid advertising campaigns on Google Ads and Meta platforms (Facebook, Instagram), including audience targeting, budgeting, and bid optimization.

Daily responsibilities include monitoring performance metrics, analyzing campaign data, and implementing optimizations to improve ROI, conversion rates, and overall effectiveness. The role involves creating and testing ad creatives and copy, coordinating with the creative and strategy teams, and preparing performance reports and insights for internal stakeholders and clients. The specialist will stay current with platform updates, advertising policies, and best practices to ensure compliant and high-performing campaigns.

Qualifications

Strong proficiency in Google Ads (Search, Display, YouTube) and Meta Ads Manager, including campaign setup, optimization, and reporting.
Hands-on experience with audience targeting, keyword research, bid strategies, A/B testing, and conversion tracking.
Ability to analyze performance data, interpret key metrics (CPC, CTR, CPA, ROAS), and translate insights into clear optimization actions.
Skills in creating and refining ad copy and creatives in collaboration with design and content teams to align with campaign objectives.
Familiarity with Google Analytics or similar analytics tools to track user behavior and attribution across channels.
Understanding of digital marketing fundamentals, including funnels, remarketing, and lead generation strategies.
Excellent communication and collaboration skills, with the ability to work closely with internal teams and clients in a fast-paced environment.
Strong organizational skills and attention to detail to manage multiple campaigns and deadlines simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Previous agency or consultancy experience in performance marketing is highly beneficial.