Google & Meta Ads Expert (Female)

Bin Bakar International is seeking a skilled and results-oriented Google & Meta Ads Expert to plan, execute, manage, and optimize paid advertising campaigns across Google Ads, Facebook, and Instagram. The ideal candidate will have hands-on experience in performance marketing, audience targeting, conversion tracking, and campaign optimization. This role aims to drive brand awareness, generate quality leads, increase online sales, and maximize return on advertising spend (ROAS). The successful candidate will collaborate closely with the e-commerce and marketing teams to develop effective advertising strategies aligned with the company’s brands and product portfolio.

Key Responsibilities
- Plan, create, launch, and manage advertising campaigns across Google Ads, Facebook, and Instagram platforms.
- Develop and implement paid advertising strategies to boost brand visibility, customer engagement, lead generation, and sales growth.
- Manage Google Search, Display, YouTube, Shopping, and Performance Max campaigns as required.
- Oversee Meta Ads campaigns, including Facebook and Instagram ads, retargeting, and conversion campaigns.
- Conduct keyword research, audience analysis, competitor benchmarking, and market research to inform campaign strategies.
- Monitor and optimize campaign budgets, bidding strategies, audience targeting, and ad placements for maximum efficiency.
- Track and analyze key performance indicators (KPIs) such as CPC, CPM, CTR, CPL, CPA, conversions, and ROAS.
- Perform A/B testing on ad creatives, headlines, copy, audiences, and landing pages to enhance campaign performance.
- Set up and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Conversion API.
- Collaborate with content and design teams to produce engaging ad creatives, promotional campaigns, videos, and product advertisements.
- Analyze campaign data and prepare detailed weekly and monthly performance reports with actionable insights.
- Identify opportunities to reduce advertising costs, improve conversion rates, and increase overall campaign profitability.
- Ensure compliance with Google and Meta advertising policies and stay updated on platform changes and industry trends.
- Coordinate with sales and e-commerce teams to align advertising efforts with broader business objectives.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2–3 years of proven hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, and Meta Business Suite.
- Practical experience in campaign planning, budget management, audience targeting, retargeting, and performance optimization.
- Proficiency with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking tools.
- Solid understanding of digital advertising metrics, campaign reporting, and ROAS optimization.
- Experience in e-commerce, FMCG, retail, or consumer product advertising is preferred.
- Ability to analyze campaign data and make data-driven marketing decisions.
- Excellent communication, problem-solving, and analytical skills.
- Google Ads or Meta Blueprint certifications are an advantage.

Preferred Skills and Benefits
Performance marketing expertise, Google Ads and Meta Ads campaign management, paid social advertising, PPC advertising, lead generation, conversion optimization, audience research, retargeting, A/B testing, creative optimization, campaign budgeting, ROAS optimization, and reporting/data analysis skills are highly valued.

The company offers an annual bonus, family medical coverage, maternity coverage, children’s school fee support, annual paid leaves, professional learning and career development opportunities, and a supportive, collaborative work environment.

Work Location: Phase 6, DHA, Lahore (on-site)
Salary Range: Rs60,000 - Rs80,000 per month

Application Questions:
- How many years of hands-on experience do you have managing Google Ads and Meta Ads campaigns?
- Are you comfortable working on-site at our office in DHA Phase 6, Lahore?
- What is the highest monthly advertising budget you have managed?
- Have you managed advertising campaigns for FMCG, e-commerce, retail, or consumer brands?