Google & Meta Ads Specialist

We are seeking a results-oriented Google & Meta Ads Specialist to join our expanding marketing team. The ideal candidate will have hands-on experience managing effective paid campaigns across Google and Meta platforms, combined with a strong understanding of SEO and lead generation strategies. This role involves driving high-quality lead acquisition and maximizing return on investment through strategic campaign planning and optimization. Collaboration with creative teams to develop compelling marketing campaigns and contributing to SEO efforts to boost organic visibility are also key aspects of this position.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube, as well as Meta Ads on Facebook and Instagram.
- Monitor campaign performance by analyzing key performance indicators (KPIs) to continuously improve ROI and lead quality.
- Conduct thorough keyword research, audience targeting, A/B testing, and conversion rate optimization to enhance campaign effectiveness.
- Implement and manage conversion tracking tools such as Google Tag Manager, Google Analytics 4, and Meta Pixel to accurately measure campaign outcomes.
- Develop and execute both on-page and off-page SEO strategies aimed at improving search engine rankings and increasing organic traffic.
- Perform keyword research, technical SEO audits, and competitor analysis to identify growth opportunities.
- Collaborate closely with design and content teams to create high-performing ad creatives and optimized landing pages.
- Prepare detailed weekly and monthly performance reports that include actionable insights for continuous improvement.
- Stay informed about the latest trends, platform updates, and best practices in digital marketing to maintain a competitive edge.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 2 to 3 years of practical experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO principles, keyword research, and website optimization techniques.
- Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite.
- Solid knowledge of conversion tracking, remarketing strategies, and lead generation methodologies.
- Excellent analytical skills combined with effective communication and problem-solving abilities.
- A proactive approach with a focus on achieving measurable results.

Preferred Qualifications and Additional Information

- Google Ads and Meta certifications are considered an advantage.
- This position requires in-person work, located in Islamabad/Rawalpindi.
- Fluency in English is essential.
- Candidates currently residing in Islamabad or Rawalpindi will be preferred.

This role offers the opportunity to work within a dynamic marketing team focused on delivering impactful digital campaigns and driving business growth. If you are passionate about digital advertising and SEO, and eager to contribute to a fast-paced environment, we encourage you to apply.