Google & Meta Ads Specialist

We are seeking a results-oriented Google & Meta Ads Specialist to join our expanding marketing team. The ideal candidate will have hands-on experience managing high-performing paid campaigns across Google and Meta platforms, paired with a solid understanding of SEO and lead generation strategies. This role offers the opportunity to drive impactful digital marketing efforts that generate high-quality leads and maximize return on investment.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube, as well as Meta Ads on Facebook and Instagram.
- Monitor campaign performance by analyzing key performance indicators (KPIs) and continuously improve ROI and lead quality.
- Conduct thorough keyword research, audience targeting, A/B testing, and conversion rate optimization to enhance campaign effectiveness.
- Implement and manage conversion tracking using tools such as Google Tag Manager, Google Analytics 4, and Meta Pixel.
- Develop and execute both on-page and off-page SEO strategies to boost search rankings and increase organic traffic.
- Perform keyword research, technical SEO audits, and competitor analysis to identify growth opportunities.
- Collaborate closely with design and content teams to create compelling ad creatives and optimized landing pages that drive conversions.
- Prepare detailed weekly and monthly performance reports, providing actionable insights to inform strategy adjustments.
- Stay current with the latest digital marketing trends, platform updates, and industry best practices to maintain a competitive edge.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 2 to 3 years of direct experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of SEO principles, including keyword research and website optimization techniques.
- Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite.
- Knowledge of conversion tracking, remarketing strategies, and lead generation methodologies.
- Excellent analytical skills paired with strong communication and problem-solving abilities.
- A proactive and results-driven mindset focused on achieving measurable outcomes.

Preferred Qualifications and Benefits

- Certifications in Google Ads and Meta platforms are highly desirable and considered a plus.

This position offers the chance to work in a dynamic environment where your expertise will directly contribute to the company’s growth and success. If you are passionate about digital marketing and eager to leverage your skills to deliver outstanding campaign results, we encourage you to apply.