Posted Jul 29, 2025 100 views
We are seeking a results-oriented Google My Business (GMB) Specialist to enhance and manage our online presence through Google Business Profiles. The successful candidate will focus on optimizing local search visibility, maintaining accurate business listings, and leveraging Google tools to drive growth. This role requires a strong understanding of local SEO and digital marketing strategies to improve our brand’s reach and engagement within targeted communities.
Key Responsibilities
- Manage and optimize Google Business Profiles to ensure accurate and up-to-date information across all listings.
- Implement local SEO strategies to improve search rankings and increase visibility in local search results.
- Monitor and respond to customer reviews and inquiries on Google platforms to maintain a positive online reputation.
- Analyze performance metrics and generate reports to track the effectiveness of GMB campaigns and identify areas for improvement.
- Collaborate with marketing and content teams to align GMB efforts with broader digital marketing initiatives.
- Stay current with Google’s guidelines, updates, and best practices related to Google My Business and local SEO.
- Conduct competitor analysis to identify opportunities for growth and differentiation in local markets.
- Manage multiple business locations’ profiles efficiently, ensuring consistency and compliance with brand standards.
Required Qualifications
- Proven experience managing Google My Business profiles and local SEO campaigns.
- Strong knowledge of digital marketing principles, especially related to local search optimization.
- Familiarity with Google tools such as Google Analytics, Google Search Console, and Google Ads.
- Excellent communication skills for engaging with customers and internal teams.
- Ability to analyze data and generate actionable insights to improve online presence.
- Detail-oriented with strong organizational skills to manage multiple listings and tasks simultaneously.
- Up-to-date understanding of Google’s policies and algorithm changes affecting local search.
Preferred Qualifications and Benefits
- Experience working with businesses in multiple locations or franchises is highly desirable.
- Background in content creation or digital marketing strategy is a plus.
- Opportunity to work in a dynamic environment focused on growth and innovation.
- Access to ongoing professional development and training in SEO and digital marketing trends.
- Collaborative team culture that values creativity and results-driven approaches.
This position offers the chance to play a key role in shaping the company’s digital footprint and driving measurable improvements in local search performance. If you are passionate about local SEO and have a track record of successfully managing Google Business Profiles, we encourage you to apply.
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