Google Pay-Per-Click Specialist

Eplanet Global Pakistan is seeking a skilled Google PPC Specialist to join their team on a night shift schedule. This role focuses on managing and optimizing paid search campaigns specifically within the IT hardware e-commerce sector. The ideal candidate will have hands-on experience with Google Ads platforms and a strong analytical mindset to drive performance improvements and maximize return on ad spend for a range of technology products.

Key Responsibilities

- Manage and optimize Google Search, Shopping, Performance Max, and Remarketing campaigns to ensure effective targeting and budget utilization.
- Conduct thorough keyword research, analyze search terms, manage negative keywords, and optimize bids to improve campaign performance.
- Oversee Google Merchant Center operations including product feed management, resolving product disapprovals, and feed optimization to maintain campaign compliance and effectiveness.
- Focus on campaigns related to IT hardware products such as servers, networking equipment, storage devices, GPUs, CPUs, printers, and various computer components.
- Monitor key performance indicators including ROAS, ROI, CPA, CPC, CTR, conversion rates, revenue, and gross profit, making data-driven adjustments as needed.
- Manage conversion tracking setups using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to accurately measure campaign outcomes.
- Prepare detailed PPC performance reports regularly and provide actionable insights and recommendations to management for continuous improvement.

Required Qualifications

- 2 to 4 years of practical experience managing Google PPC campaigns, preferably within the e-commerce industry.
- Strong proficiency in Google Ads, Google Shopping, and Google Merchant Center platforms.
- Solid understanding of GA4, GTM, conversion tracking methodologies, and PPC analytics tools.
- Advanced skills in Excel or Google Sheets to analyze data and generate reports effectively.
- Experience working with IT hardware, electronics, or technology-related e-commerce products is highly desirable.
- Google Ads certification is considered an advantage.

Preferred Qualifications and Benefits

- The position operates on a night shift schedule from 7 PM to 4 AM.
- The job location is in Bahadurabad, Karachi.
- The offered salary range is between PKR 150,000 to 200,000 per month.

Candidates interested in this opportunity should prepare their resumes and clearly mention the position title when applying. This role offers a chance to work in a dynamic IT hardware e-commerce environment, utilizing advanced PPC strategies to drive business growth.