Google PPC Ads Specialist

Noorusoft - Digital Media Agency

Karachi , Pakistan

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Posted 20 hours ago 1 views Report Job

We are seeking an experienced Advanced Google PPC Ads Specialist at a senior level to plan, execute, optimize, and scale high-performing Google Ads campaigns across diverse industries. The ideal candidate will have a proven track record managing high-budget campaigns, improving return on investment (ROI), and generating qualified leads through data-driven strategies. This role demands strong analytical skills, conversion optimization expertise, and hands-on experience with Google Ads and associated marketing tools. The position requires the ability to work independently while managing multiple client accounts and collaborating effectively with cross-functional teams.

Key Responsibilities
- Develop, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, Video (YouTube), Demand Gen, and Remarketing channels.
- Conduct advanced keyword research and competitor analysis to inform campaign strategies.
- Create compelling, high-converting ad copies and ad extensions.
- Enhance campaign metrics such as Quality Score, Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
- Implement bid strategy optimizations using both manual and automated bidding techniques.
- Utilize advanced audience targeting and segmentation to improve campaign performance.
- Configure and optimize conversion tracking through Google Tag Manager.
- Set up Google Analytics 4 (GA4) and Google Ads conversion tracking for accurate performance measurement.
- Integrate Google Merchant Center for eCommerce campaigns and optimize landing pages to boost conversions.
- Conduct A/B testing on ads, landing pages, audiences, and bidding strategies to identify growth opportunities.
- Analyze campaign performance data and prepare detailed weekly and monthly reports.
- Monitor advertising budgets to ensure maximum efficiency and return on ad spend.
- Stay current with Google’s latest advertising features, algorithm updates, and best practices.
- Collaborate closely with SEO, web development, and graphic design teams to align marketing efforts.

Required Qualifications
- Bachelor’s or Master’s degree in Marketing, IT, Business, or a related field.
- Minimum of 5 years of hands-on experience managing Google Ads campaigns with a strong record of generating qualified leads and improving ROAS.
- Expert-level knowledge of Google Ads campaign management, including Search, Display, Performance Max, Shopping, Video, Demand Gen, and Remarketing campaigns.
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager, Google Merchant Center, and conversion tracking setup.
- Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
- Excellent verbal and written English communication skills, capable of conducting client meetings and providing clear updates.
- Deep understanding of Google Ads policies and industry best practices.

Preferred Qualifications and Benefits
- Certifications in Google Ads Search, Display, Video, Shopping, and Google Analytics.
- Experience working with WordPress and Shopify platforms.
- Familiarity with CRM integrations and basic HTML/CSS knowledge.
- Background in lead generation, eCommerce, and local business campaigns.

Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Quality Score
- Impression Share
- Budget Efficiency
- Revenue Growth
- Lead Quality

This is an in-person role offering a monthly salary range of Rs 75,000 to Rs 100,000. Only candidates with proven expertise and measurable results in Google PPC are encouraged to apply.

Application Question
Please detail your years of experience in Google PPC and explain your level of expertise with Google PPC campaigns, confirming you have thoroughly reviewed this job description.