Google PPC Specialist

We are seeking a skilled Google PPC Specialist to join our team in the IT hardware e-commerce sector. The ideal candidate will be responsible for managing and optimizing various Google advertising campaigns to drive growth and maximize return on investment. This role requires a hands-on approach to campaign management, data analysis, and continuous optimization to support the promotion of a wide range of IT hardware products.

Key Responsibilities:
- Manage and optimize Google Search, Shopping, Performance Max, and Remarketing campaigns to achieve targeted business goals.
- Conduct thorough keyword research, perform search-term analysis, manage negative keywords, and optimize bids to improve campaign performance.
- Oversee Google Merchant Center operations, including product feed management, resolving product disapprovals, and feed optimization to ensure accurate and effective listings.
- Focus on campaign optimization for IT hardware products such as servers, networking equipment, storage devices, GPUs, CPUs, printers, and other computer components.
- Monitor key performance indicators including ROAS, ROI, CPA, CPC, CTR, conversion rates, revenue, and gross profit, making data-driven adjustments as needed.
- Implement and manage conversion tracking through Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to accurately measure campaign impact.
- Prepare detailed PPC performance reports regularly and provide actionable insights and recommendations to management to support strategic decision-making.

Required Qualifications:
- 2 to 4 years of practical experience managing Google PPC campaigns, ideally within the e-commerce domain.
- Strong proficiency with Google Ads, Google Shopping, and Google Merchant Center platforms.
- Solid understanding of GA4, GTM, conversion tracking, and PPC analytics tools.
- Advanced skills in Excel or Google Sheets for data analysis and reporting purposes.
- Experience working with IT hardware, electronics, or technology-focused e-commerce businesses is highly desirable.
- Google Ads certification is considered an advantage.

Preferred Qualifications and Benefits:
- Competitive monthly salary ranging from Rs33,000 to Rs150,000, commensurate with experience and expertise.
- This is an in-person position, offering the opportunity to work closely with cross-functional teams in a dynamic environment.

If you are passionate about digital marketing and have a strong background in Google PPC management within the IT hardware e-commerce space, we encourage you to apply and contribute to our company’s growth.