Google Search Ads Speacialists

We are seeking a highly skilled Google Ads specialist with extensive hands-on experience managing campaigns for service-based businesses such as roofing and plumbing companies. This role demands a self-driven professional capable of independently handling all aspects of search campaign management, including keyword research, campaign optimization, and technical tracking setup. The ideal candidate will be execution-focused and comfortable working onsite full-time.

Key Responsibilities
- Build, manage, and optimize Google Search Ads and Local Services Ads (LSA) campaigns to drive qualified leads.
- Conduct intent-driven keyword research while maintaining comprehensive negative keyword lists to minimize wasted ad spend.
- Set up, test, and verify conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console.
- Monitor key performance metrics such as cost-per-click (CPC), click-through rate (CTR), cost-per-lead (CPL), and conversion volume on a daily basis.
- Analyze search terms and auction insights regularly to enhance campaign efficiency and improve lead quality.

Required Qualifications
- Demonstrated, practical experience managing active Google Search Ads accounts; beginners will not be considered.
- Proven track record running lead-generation campaigns specifically for service-based businesses, including contractors and local trades.
- Strong technical proficiency with GTM, GA4, keyword mapping, and Local Services Ads setup.
- Excellent analytical skills with the ability to independently troubleshoot issues related to traffic, bidding strategies, and tracking.
- Must be available to work onsite at the PWD location five days a week.

This position offers the opportunity to work directly within a dynamic environment focused on delivering measurable results for service-oriented clients. Candidates who thrive in a hands-on role and possess a deep understanding of Google Ads platforms will find this role rewarding.

Work Location: This is an in-person role requiring full-time attendance at the PWD office.

If you meet the above criteria and are ready to contribute your expertise to a growing team, please prepare your application accordingly.