Google/Meta Ads Manager

We are a dynamic and growing direct-to-consumer (DTC) brand seeking a talented and creative part-time Google/Meta Ads Manager. This remote role offers flexible hours, approximately 15–20 hours per week, ideal for someone who thrives in a fast-paced environment and enjoys leveraging AI tools to accelerate campaign development. The ideal candidate will be hands-on, managing every aspect of ad campaigns from creation to optimization, ensuring high performance and compelling creative output.

Key Responsibilities:
- Plan, develop, and manage Facebook, Instagram, and Google ad campaigns across Search and Display networks.
- Design eye-catching ad creatives including static images, carousels, and short-form videos.
- Write persuasive and engaging ad copy tailored for various placements.
- Utilize AI tools to rapidly generate a high volume of creative variations.
- Monitor campaign performance daily, tracking key metrics such as CTR, ROAS, CPC, and conversion rates.
- Conduct A/B testing on creatives and audience segments to identify top-performing combinations.
- Prepare and deliver weekly performance reports with actionable insights and recommendations.
- Manage Meta Advantage+ and Google Performance Max campaigns effectively.
- Adjust budgets and bids dynamically based on data-driven performance analysis.

Required Qualifications:
- Minimum of 2 years’ experience managing Facebook/Instagram and Google Ads campaigns, including Search and Display.
- Proficient with Meta Ads Manager and Google Ads platforms.
- Familiarity with Meta Advantage+ and Google Performance Max campaign types.
- Strong data-driven approach, optimizing campaigns based on analytics rather than intuition.
- Solid design skills using tools such as Canva, Adobe Creative Suite, or Figma, with the ability to independently produce ad creatives without reliance on a separate design team.
- Basic video editing skills for creating Reels and other short-form video content are a plus.

Preferred Qualifications and Benefits:
- Experience using AI-powered creative tools such as Midjourney, DALL-E, Adobe Firefly, Canva AI for image generation, and Runway ML or Kling for video editing.
- Skilled in leveraging AI language models like Claude or ChatGPT to scale ad copy testing and generate creative hooks.
- Familiarity with AI attribution platforms such as Triple Whale or Northbeam is advantageous.
- Ability to produce 10 or more creative variations weekly through an AI-assisted workflow.
- Excellent communication skills with the ability to explain campaign performance clearly and simply.
- Self-motivated and able to meet deadlines independently without requiring close supervision.
- Prior experience working with ecommerce or DTC brands is highly desirable.

This position offers the opportunity to work remotely with flexible hours, making it suitable for professionals seeking a part-time role that combines creativity, data analysis, and innovative AI tools in digital advertising. If you are passionate about driving results and enjoy working in a fast-evolving marketing environment, we encourage you to apply.