Graphic Designer

Unstepped is a creative agency known for crafting distinctive visual identities for a variety of well-known brands and creators. The team is dedicated to building memorable brand experiences through thoughtful design and consistent storytelling. Employees work closely with clients to transform ideas into impactful visuals, contributing to recognizable brands while growing within a supportive, design-focused environment. This full-time, on-site Graphic Designer position is based in Faisalabad and centers on producing ad creatives tailored for business growth across multiple digital platforms.

Key Responsibilities

- Ad Creative Production: Design high-click-through-rate (CTR) static visuals, carousels, banners, and user-generated content (UGC) style edits for platforms such as Meta, Google Display Network, and LinkedIn.
- Creative Iteration: Develop rapid variations of visual hooks and layouts to support ongoing A/B and multivariate testing, enabling data-driven optimization of campaigns.
- Format Optimization: Efficiently resize and format creative assets across various aspect ratios (9:16, 4:5, 1:1) to meet platform-specific requirements and maximize engagement.

Required Qualifications

- Paid Media Understanding: Strong familiarity with key performance metrics including CTR, conversion rate (CVR), cost per acquisition (CPA), and return on ad spend (ROAS).
- Design Tool Mastery: Advanced proficiency in Adobe Photoshop, Illustrator, and video editing tools such as After Effects or Premiere Pro.
- Graphic Design Expertise: Solid skills in graphic design and visual composition, with a deep understanding of typography, including selecting and pairing typefaces aligned with brand guidelines and project objectives.
- AI Design Tools Experience: Hands-on experience using AI-powered design tools like Gemini, Higgsfield, Midjourney, Adobe Firefly, or similar platforms to generate concepts, assets, and iterations efficiently.
- Ad Creative Development: Proven ability to create high-performing ad creatives across formats including static images, carousels, and animations for platforms like Meta, TikTok, and Google.
- Communication and Collaboration: Effective interpersonal skills to interpret creative briefs accurately, incorporate feedback constructively, and collaborate seamlessly with team members and clients.
- Agile Mindset: Capacity to manage a high volume of asset production and adapt quickly based on weekly campaign performance data.

This role offers the opportunity to be part of a dynamic team that values creativity and innovation while working on campaigns that reach diverse audiences. Candidates will gain valuable experience contributing to well-known brands and expanding their skill set in a fast-paced, results-oriented environment.