Graphic Designer

We are looking for a talented Graphic Designer with strong expertise in AI-assisted creative workflows to take full ownership of our visual identity and ensure brand consistency across all business verticals. This role requires managing brand guidelines, producing a wide range of creative assets, and integrating innovative AI tools to enhance design efficiency. The ideal candidate will be highly motivated, detail-oriented, and passionate about design as a craft. They should be comfortable working independently while collaborating closely with the Head of Marketing to meet creative goals.

Key Responsibilities

- Own and maintain the visual identity, brand guidelines, and design system across all business verticals to ensure consistency.
- Develop reusable templates, master files, and component libraries to streamline creative production.
- Act as the final quality check for all design outputs, maintaining high standards.
- Design and refine an AI-assisted creative workflow encompassing ideation, generation, iteration, retouching, upscaling, and variant production.
- Evaluate, test, and implement new AI creative tools, documenting workflows for repeatability and knowledge sharing.
- Produce social media, digital, and advertising creatives that align with brand standards.
- Create seasonal, festive, and event-based campaign materials.
- Develop A/B testing variants for advertising campaigns and iterate designs based on performance data.
- Design and redesign company profiles, corporate branding assets, brochures, flyers, business cards, and other print-ready materials.
- Create internal communication and HR-related design materials.
- Manage personal project pipeline, prioritize tasks, and monitor turnaround times, proactively flagging any delivery risks.
- Collaborate directly with the Head of Marketing on creative direction and campaign requirements.

Required Qualifications

- Production-level proficiency with AI image generation and editing tools such as Midjourney, Adobe Firefly, Photoshop Generative Fill, Stable Diffusion, Ideogram, or similar platforms.
- Skilled in AI upscaling, retouching, and enhancement techniques.
- Strong prompt engineering skills to consistently generate specific, intended results.
- Ability to quickly learn, evaluate, and operationalize new AI tools and technologies.
- Expert-level proficiency in Adobe Photoshop, Illustrator, and InDesign.
- Advanced skills in Figma, including managing design systems and components.
- Solid understanding of typography, composition, color theory, hierarchy, and layout principles.
- Knowledge of print production processes, including bleed, color profiles (CMYK/Pantone), and pre-press requirements.
- Ability to interpret creative performance metrics and adapt designs accordingly.
- Excellent communication skills to clearly explain and justify design decisions.
- Proven ability to self-manage multiple concurrent deadlines without supervision.
- Genuine passion for design as a craft, demonstrating ownership and pride in quality.
- Self-motivated with a proactive approach to learning new tools, formats, and creative trends.
- Positive, energetic, and responsive in collaborative environments.
- Open to constructive feedback and willing to revise work as needed.
- Consistently delivers high-quality results across both routine and high-profile projects.

Preferred Qualifications and Benefits

- Familiarity with AI video and motion tools is a plus.
- Experience with motion or video editing software such as After Effects, Premiere Pro, or CapCut is advantageous.
- Competitive monthly salary range from Rs100,000 to Rs130,000.
- This is an in-person role based at the company location.
- Shortlisted candidates will be required to complete a practical, timed assessment testing AI tool proficiency, manual design skills, speed, and quality aligned with brand standards.

This position offers an exciting opportunity for a creative professional eager to leverage cutting-edge AI technologies within a fast-paced marketing environment, delivering impactful and consistent brand experiences.