Growth Acquisition Analyst

Eila Solutions is seeking a data-driven Acquisition Growth Analyst on behalf of our client to join their Growth team in Lahore, Pakistan. This full-time, permanent role focuses on optimizing customer acquisition, referral programs, and overall growth performance within international remittance markets. The successful candidate will report directly to the Global Growth Manager and bring 2 to 4 years of relevant experience to the position.

Key Responsibilities

- Analyze and optimize the entire customer acquisition funnel, from app installs and sign-ups through KYC completion to first transactions.
- Monitor and enhance the performance of referral programs, affiliate partnerships, and associate channels.
- Track and report on key growth metrics such as Customer Acquisition Cost (CAC), customer activation, conversion rates, and Lifetime Value (LTV).
- Evaluate the effectiveness of referral incentives, rewards programs, and overall customer acquisition economics.
- Identify funnel drop-offs, analyze customer behavior trends, and uncover opportunities to improve conversion and activation rates.
- Design, implement, and analyze A/B tests and growth experiments to measure incremental impact on acquisition and retention.
- Assess acquisition quality by monitoring customer retention, repeat transactions, transaction values, and fraud indicators.
- Prepare actionable reports and present data-driven recommendations to senior management.
- Collaborate closely with Product, Marketing, Compliance, and Business Intelligence teams to enhance acquisition performance.
- Support customer segmentation, retention analysis, and lifecycle growth initiatives.

Required Qualifications

- Bachelor’s degree in a relevant field.
- 2 to 4 years of experience in Growth Analytics, Customer Acquisition, Product Analytics, or Marketing Analytics.
- Proven hands-on experience managing acquisition funnels and improving conversion rates or CAC efficiency.
- Advanced proficiency in Excel or Google Sheets, including pivot tables, cohort analysis, and financial modeling.
- Strong understanding of CAC, LTV, conversion optimization, retention, and acquisition unit economics.
- Practical experience with A/B testing and growth experimentation methodologies.
- Excellent analytical, problem-solving, and communication skills.
- Strong written and spoken English proficiency.

Preferred Qualifications

- Experience working with referral programs, affiliate marketing, loyalty programs, or incentive-led acquisition strategies.
- Background in fintech, remittances, digital payments, digital wallets, e-commerce, or consumer applications.
- Familiarity with analytics platforms such as Google Analytics 4 (GA4), Firebase, Amplitude, or Mixpanel.
- Experience using reporting and visualization tools like Power BI, Tableau, or Looker Studio.
- Knowledge of programming languages such as Python or R is considered an advantage.

This role offers the opportunity to work onsite in Lahore within a dynamic and fast-growing international remittance environment. The ideal candidate will be analytical, detail-oriented, and passionate about driving measurable growth through data-driven strategies and cross-functional collaboration.