Growth and Demand Generation Manager

This fully remote opportunity welcomes qualified candidates from anywhere in the world. We are seeking a hands-on, creative, and results-oriented Growth & Demand Generation Manager to establish and lead the demand generation function for a rapidly growing B2B technology company serving top e-commerce brands. This role offers high ownership within a lean team, working closely with company leadership to design and implement marketing strategies that drive measurable sales-qualified opportunities and pipeline growth. The primary goal is to build a repeatable demand generation engine from the ground up, combining innovative marketing campaigns with scalable acquisition programs that consistently deliver qualified opportunities quarter after quarter. Within the first 3-6 months, the successful candidate will be expected to own a sales-qualified opportunity pipeline target valued at approximately $1 million per quarter. This position requires a marketer who understands how to translate marketing efforts into real sales opportunities, can independently test various acquisition channels, and scale successful initiatives into predictable pipeline growth. It is not a narrow specialist or people-management role; rather, it demands strategic development, hands-on execution, performance analysis, and continuous optimization with limited resources.

Key Responsibilities

- Build and own the demand generation function from scratch, including channels, campaigns, processes, and reporting to generate consistent sales-qualified pipeline.
- Take full accountability for marketing-generated sales-qualified opportunities (SQOs), including meeting dollar-denominated pipeline targets, and collaborate closely with sales leadership to ensure marketing efforts convert into commercial opportunities.
- Develop and execute creative, unconventional demand generation campaigns that engage target buyers, spark conversations, and generate qualified sales opportunities.
- Identify successful experiments and scale them into repeatable acquisition programs that consistently produce pipeline quarter after quarter.
- Manage hands-on execution across digital channels such as content marketing, webinars, email campaigns, paid acquisition, partnerships, and other growth initiatives.
- Build content-led demand generation programs leveraging LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats to attract decision-makers and convert engagement into sales conversations.
- Own webinars and virtual events end-to-end, including topic selection, audience acquisition, promotion, landing pages, registration, attendance, and post-event conversion into booked meetings and qualified opportunities.
- Develop and execute email marketing campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives using HubSpot or similar platforms.
- Launch, test, and optimize paid acquisition campaigns via Google Ads, LinkedIn Ads, Meta Ads, or other channels based on their ability to generate qualified pipeline.
- Build and optimize landing pages, campaign messaging, conversion paths, and calls to action using Webflow or comparable platforms.
- Track and optimize funnel performance metrics such as MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated.
- Establish reliable attribution and reporting frameworks to identify which campaigns and channels generate qualified opportunities and guide marketing investment decisions.
- Collaborate closely with company leadership and sales teams to refine the ideal customer profile, messaging, identify growth opportunities, and improve lead-to-opportunity conversion rates.
- Coordinate with external SEO/AEO specialists and contractors as needed while maintaining direct ownership of campaign outcomes.
- Utilize AI tools such as Claude, ChatGPT, or equivalent platforms to accelerate research, content creation, campaign development, experimentation, and analysis.

Required Qualifications

- Proven experience building and owning demand generation functions from the ground up.
- Strong track record of delivering marketing-generated sales-qualified opportunities with clear pipeline targets.
- Ability to develop and execute innovative demand generation campaigns that drive qualified sales conversations.
- Hands-on expertise in managing digital marketing channels including content, webinars, email, paid acquisition, and partnerships.
- Proficiency with marketing automation platforms such as HubSpot or equivalents.
- Experience launching and optimizing paid acquisition campaigns across Google Ads, LinkedIn Ads, Meta Ads, or similar platforms.
- Skilled in building and optimizing landing pages and conversion paths using Webflow or similar tools.
- Strong analytical skills to track funnel performance and optimize marketing spend and CAC.
- Ability to work independently with limited resources, driving strategy, execution, and continuous improvement.
- Experience collaborating with sales and leadership to align marketing efforts with commercial goals.
- Familiarity with leveraging AI tools for marketing research, content, and campaign optimization.

Preferred Qualifications and Benefits

- Salary commensurate with experience.
- Fully remote position, open to candidates worldwide.
- Paid time off: 15 days.
- Observance of local or US holidays.

This role is ideal for a self-motivated marketer who thrives in a high-ownership environment and is passionate about building scalable demand generation engines that directly impact revenue growth.