We are seeking a proactive and results-oriented Lead Generation & Business Development Executive to drive business growth by identifying potential B2B clients, engaging with prospects, and converting qualified opportunities into sales. The ideal candidate will play a crucial role in expanding our client base by leveraging various prospecting tools and channels, understanding client needs, and supporting the sales process from lead generation through closure.

Key Responsibilities

- Research and identify potential B2B companies and key decision-makers based on defined Ideal Customer Profiles (ICPs).
- Build and maintain accurate and up-to-date prospect and lead databases.
- Utilize tools such as LinkedIn Sales Navigator, Apollo, Google, and other resources for effective prospecting.
- Reach out to prospects through multiple outbound channels including LinkedIn, email, and cold calling.
- Understand the needs of prospects, qualify business opportunities, and introduce relevant IT and software services.
- Conduct sales discussions, present company services, and establish strong relationships with potential clients.
- Follow up consistently with qualified prospects to advance opportunities through the sales pipeline.
- Work collaboratively to convert qualified leads into sales and support the sales closure process.
- Coordinate client meetings, prepare proposals, and facilitate internal discussions relevant to business development.
- Maintain detailed CRM records, tracking leads, follow-ups, meetings, and conversions.
- Prepare regular reports on activity and business development progress.

Required Qualifications

- Bachelor’s degree in Business, Marketing, IT, Management, or a related discipline.
- 1 to 2 years of experience in Lead Generation, Business Development, B2B Sales, or a similar role.
- Proven experience in prospecting, cold calling, lead qualification, and client communication.
- Proficiency with LinkedIn Sales Navigator, Apollo, Google, and CRM tools.
- Solid understanding of B2B sales processes and business development strategies.
- Strong English communication skills, including sales, negotiation, and relationship-building abilities.
- A proactive, target-driven mindset with a willingness to learn and adapt.
- Basic knowledge of IT services and software development is advantageous.

Work Location

This position requires in-person attendance at the office.

This role offers an excellent opportunity for a motivated individual to contribute to business expansion in a dynamic environment, working closely with sales and marketing teams to achieve measurable growth.

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Age:
18 - 65 Years
Minimum Education:
Bachelors
Career Level:
Mid-Level
Maximum Experience:
2 Years
Apply Before:
Oct 29, 2026
Posting Date:
Oct 23, 2026

NextBridge

· 11-50 employees - Lahore

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