Posted Oct 31, 2026 25 views
We are seeking a Growth Marketer – Acquisition to join TheSkinFit and play a pivotal role in driving consistent month-over-month growth in new customer acquisition. This position involves developing and implementing acquisition strategies, analyzing performance data, and collaborating closely with Growth, Marketing, and Commercial teams to convert insights into actionable growth initiatives. The ideal candidate will be data-driven, analytical, and eager to experiment with new approaches to accelerate customer growth.
Key Responsibilities
- Develop and execute monthly strategies aimed at increasing new customer acquisition.
- Monitor acquisition performance across various channels, campaigns, product categories, offers, and customer segments to identify gaps and growth opportunities.
- Utilize e-commerce growth frameworks such as RFM (Recency, Frequency, Monetary), customer segmentation, cohort analysis, funnel analysis, CAC/LTV, and customer journey mapping to uncover actionable insights.
- Design, implement, and track growth experiments targeting different audiences, creatives, offers, products, landing pages, and campaigns.
- Collaborate with Growth, Marketing, and Commercial teams to align acquisition initiatives and ensure seamless execution.
- Translate complex data and customer insights into clear, strategic recommendations to optimize acquisition efforts.
- Monitor key performance indicators including new customer count, CAC/CPA, conversion rates (CVR), average order value (AOV), ROAS, and revenue generated from new customers.
- Prepare regular performance reports highlighting drivers and barriers to new customer growth.
- Continuously research emerging acquisition opportunities, evolving customer behaviors, product trends, and market dynamics to stay ahead of the curve.
Required Qualifications
- 1 to 2 years of experience in Growth Marketing, Digital Marketing, Performance Marketing, E-commerce, or a related field.
- Fundamental understanding of e-commerce growth strategies and customer acquisition principles.
- Familiarity with analytical tools and concepts such as RFM, cohort analysis, segmentation, funnel metrics, CAC/LTV calculations, and experimentation methodologies.
- Basic knowledge of Meta Ads and Google Ads platforms.
- Comfortable working with data analytics and reporting tools including GA4, Shopify, Excel or Google Sheets, and dashboard software.
- Strong analytical and problem-solving skills with the ability to interpret data and identify growth opportunities.
- Demonstrated ownership, curiosity, and a proactive approach toward experimentation and continuous learning.
Preferred Qualifications and Benefits
- This role is based onsite at MACHS Karachi, with working hours from Monday to Friday, 10:00 AM to 7:00 PM.
- The monthly salary range for this position is Rs75,000 to Rs90,000.
- You will be responsible for owning the end-to-end acquisition strategy, tracking performance metrics, and collaborating with cross-functional teams to ensure steady growth in new customers.
Candidates will be asked about their current salary as part of the application process. This is an excellent opportunity for a motivated marketer looking to deepen their expertise in growth acquisition within a dynamic e-commerce environment.
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