Growth Marketer

Ilmverse is seeking a dynamic Growth Marketer to lead its marketing efforts from start to finish. This role goes beyond simply running ads or creating strategy presentations. We are looking for a proactive individual who deeply understands customer needs, translates those insights into actionable plans, and executes across multiple channels to drive growth.

Key Responsibilities
- Plan and manage paid advertising campaigns on Meta and Google, taking full ownership of the budget and campaign outcomes.
- Develop and maintain a social media content calendar, ensuring consistent and engaging posts across platforms.
- Set up and execute email marketing initiatives, including both one-time campaigns and automated email flows.
- Gather and analyze data from various sources such as customer reviews, direct conversations, and performance metrics to understand customer behavior and reasons for churn.
- Collaborate closely with the product team on new launches, feature messaging, and sharing user feedback to align marketing with product development.
- Own the tracking and analysis of marketing performance metrics to measure impact and optimize campaigns.
- Generate innovative growth ideas and hacks, rapidly test them, and scale the strategies that deliver results.

Required Qualifications
- Proven hands-on experience managing paid advertising campaigns on both Meta and Google platforms.
- Background in marketing a product, preferably in the app or B2C space.
- Experience independently managing a monthly advertising budget.
- Ability to set up, interpret, and leverage tracking and analytics tools to inform marketing decisions.
- Skilled in social media planning and email marketing execution.
- Strong aptitude for understanding customer insights and translating them into effective marketing strategies.

Preferred Qualifications
- Experience leading a team, managing freelancers, or working with external agencies.
- Demonstrable results backed by key performance indicators such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), retention rates, or overall growth metrics.

Ilmverse offers an exciting opportunity to take full ownership of marketing initiatives in a fast-paced environment where creativity and data-driven decision-making are highly valued. If you are passionate about growth marketing and eager to make a tangible impact, this role is designed for you.