Growth Marketer

Ilmverse is seeking a dynamic Growth Marketer to take full ownership of its marketing efforts from start to finish. This role goes beyond simply running ads or creating strategy presentations; it requires a deep understanding of customer needs, the ability to translate insights into actionable plans, and the capability to execute across multiple channels effectively. The ideal candidate will be hands-on, data-driven, and creative, driving growth by combining strategy with execution.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns on Meta and Google, including budget oversight and performance analysis.
- Develop and maintain a social media content calendar, ensuring consistent and engaging posts across platforms.
- Set up and manage email marketing initiatives, including both campaign blasts and automated email flows.
- Gather and analyze customer feedback through data, reviews, and direct conversations to understand motivations and reasons for churn.
- Collaborate closely with the product team on new launches, feature messaging, and incorporating user feedback into marketing strategies.
- Own tracking mechanisms and analyze key performance metrics to inform decision-making.
- Generate innovative growth ideas and hacks, rapidly test them, and scale successful initiatives.

Required Qualifications

- Proven hands-on experience managing paid advertising campaigns on both Meta and Google platforms.
- Background in marketing consumer-facing products, particularly apps or B2C services.
- Experience independently managing a monthly advertising budget.
- Ability to set up, interpret, and utilize tracking and analytics tools to measure campaign effectiveness.
- Proficiency in social media planning and email marketing execution.
- Strong customer-centric mindset with the ability to convert insights into impactful marketing strategies.

Preferred Qualifications

- Experience leading a team, managing freelancers, or coordinating with agencies.
- Demonstrable results with metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), retention rates, or overall growth figures.

Ilmverse offers an opportunity to work in a fast-paced environment where creativity and data-driven decision-making are valued. If you are passionate about driving growth through a comprehensive marketing approach and enjoy working collaboratively across teams, this role is an excellent fit.

Interested candidates are encouraged to apply through the provided application form.