Posted 6 days ago 26 views
Powerhouse Express is seeking a Growth Marketing Executive who can blend creativity with data-driven business outcomes. The ideal candidate will have a comprehensive understanding of the entire growth journey, from content creation and campaign execution to paid media management, lead generation, conversion tracking, and analytics. This role involves working across various digital marketing channels including performance marketing, social media, customer acquisition, and marketing analytics to drive measurable growth.
Key Responsibilities:
- Plan and execute growth-oriented marketing campaigns that align with business goals.
- Support and optimize Meta Ads and Google Ads initiatives to maximize ROI.
- Generate and nurture qualified leads through targeted strategies.
- Coordinate campaign content and manage social media activities to enhance engagement.
- Monitor acquisition and conversion metrics to assess campaign effectiveness.
- Analyze campaign results and identify opportunities for continuous optimization.
- Collaborate closely with sales, e-commerce, creative teams, and external partners to ensure cohesive execution.
- Prepare clear and actionable performance reports along with strategic recommendations.
Candidates should be able to think beyond traditional metrics like reach and impressions, focusing instead on key performance indicators such as Leads, Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rates, Return on Ad Spend (ROAS), and Revenue.
Required Qualifications:
- 1 to 3 years of experience in growth marketing or related fields.
- Strong understanding of digital marketing channels and performance metrics.
- Proven ability to manage paid media campaigns, particularly on platforms like Meta and Google Ads.
- Experience in lead generation and nurturing strategies.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Excellent communication and coordination skills to work effectively with cross-functional teams.
Preferred Qualifications and Benefits:
Candidates with experience in e-commerce, performance marketing, consumer brands, digital agencies, or growth-focused businesses will be given preference. This is a full-time position based in Karachi, offering the opportunity to work in a dynamic and growth-driven environment.
If you are passionate about driving growth through innovative marketing strategies and data analysis, this role at Powerhouse Express could be the perfect fit.
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